Cision

NOVEMBER 27, 2017

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Click the image to view the video or read the transcript below. Click the image to view the video or read the transcript below. And if you want to check out the entire series of Jay Baer Asks videos click here.

Video 231

Video Media Measurement System 231

PR for Anyone

MARCH 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 But publicity is so great.

Advertising 130

Advertising Advertising Publicity Video 130

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. Livestreaming is simply video that streams for people to watch as it’s being recorded. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Here are three marketing trends you need to be aware of as we head into the final quarter of the year.

Trends 319

Trends Content Marketing Brand Branding 319

NewsWhip

FEBRUARY 28, 2023

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. The average consumer’s attention span is short.

Video 148

Video Brand Branding Instagram 148

Onclusive

DECEMBER 22, 2017

s clients and advertisers. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Not prioritizing video in content mix. We’ve witnessed the explosion of TikTok and Instagram Reels this past year as marketers have recognized the power of video. Video works effectively across multiple platforms.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Short, pithy, and digestible articles and videos, as well as images that pop on a smaller device are now table stakes. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

SEPTEMBER 15, 2015

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD.

Viral 120

Viral Video YouTube Examples 120

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. The top three elements include photos, social media posts and videos.

Infographics 266

Infographics Brand Branding Video 266

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 123

Video Strategy Marketing Instagram 123

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

NOVEMBER 7, 2017

Leveraging everything we know about how the paid media advertising world works, the dedicated team of engineers, developers, and product managers have developed proprietary tracking technology that tags earned media content. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 0

Measurement Media B2C B2B 0

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. Check out our list of top advertising and retail podcasts too! The NewsWorthy . Looking for a quick rundown of major current events? Happy listening!

Sports 332

Sports Radio Retail Advertising 332

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. Result: A complete flop.

Video 113

Video Guidelines Advertising Advertising 113

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved? Click here for our free white paper! Do they disappear?

Video 120

Video Mobile YouTube Enterprise 120

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

Prohibition

JULY 7, 2022

Initial reaction to this has been varied, with many users calling out the “TikTok copying”, although Instagram has been adamant that a video-only platform is not in the plans for Instagram and static content will remain. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

Instagram 118

Instagram Twitter Video Facebook 118

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? A “lessons learned” piece is also among the most versatile, and it can usually be augmented or even replaced by a video version. . For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. Service Content.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JUNE 23, 2020

One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan. The writer quickly moved on to make a point about good and bad digital advertising, and you didn’t need to be a parent to understand his point.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

APRIL 14, 2020

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. The challenge generated billions of views and almost 2 million response videos, including from celebrities, college mascots and athletes. Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Brand Branding Guidelines 282

Contently - Strategy

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste?

B2B 96

B2B Brand Branding Case Study 96

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

If you’ve spoken at industry conferences, upload the video. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Showcasing media on your profile is a great way to represent your expertise. Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect. The platform is now offering new advertising options, making it easier to reach specific customer segments. It’s not just a fad.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Ronn Torossian

SEPTEMBER 27, 2021

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The films […].

Film 195

Film Advertising Advertising Video 195

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Onclusive

FEBRUARY 22, 2018

Mika: I have always been a news junkie … I didn’t play video games or watch cartoons, I wanted to watch ABC 7 News in Chicago. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: You started your career in journalism. How did that translate to PR? How have you seen it evolve?

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

DECEMBER 31, 2024

Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Be accurate and transparent in all claims to ensure truthful and non-misleading advertising. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity.

Creativity 78

Creativity Social Media Strategy Brand 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

As a statement against bullying, sexual harassment and other forms of so-called “toxic” masculine behavior, the video is fine. In fairness, Gillette unveiled a fresh take on its tagline in a new campaign last year aimed at the “expressive modern male,” so the video isn’t entirely a bolt from the blue.

Advertising 236

Advertising Advertising Video Ethics 236

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. By now, most people have driven by billboards or viewed videos online for “He Gets Us,” the omnipresent ad campaign aimed at changing people’s perceptions of Jesus. of the U.S.

Advertising 90

Advertising Advertising Television Radio 90