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Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Touch, video and storytelling.

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What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The pandemic heightened the value of videos as more home-bound consumers […]. appeared first on.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Plus, advertising is usually a one-way communication.

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Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

Cision

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Click the image to view the video or read the transcript below. Click the image to view the video or read the transcript below. And if you want to check out the entire series of Jay Baer Asks videos click here.

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Advertising vs Publicity

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 But publicity is so great.

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

Livestreaming is Changing How We Consume Video. Livestreaming is simply video that streams for people to watch as it’s being recorded. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Here are three marketing trends you need to be aware of as we head into the final quarter of the year.

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A brief guide to short-form video for brands

NewsWhip

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. The average consumer’s attention span is short.

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