Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Mike occasionally links to his courses and webinars, but for the most part, he delivers PR tips. These are the ones that provide actual value. However, we (usually) have control over one kind of interruption: email.

Digital PR 62

Digital PR SEO Web Resources 62

NewsWhip

SEPTEMBER 1, 2022

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. We’ll be discussing all this and more in our webinar with NewsWhip in September, which you can sign up for here.

Branding 78

Branding Brand Data Viral 78

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Webinar:5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground The communications landscape has changed. I hosted a PRSA webinar back in July providing actionable steps to take.

Tools 137

Tools Publicity SEO Measurement 137

NewsWhip

MAY 12, 2021

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations.

Trends 78

Trends Branding Brand Reddit 78

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Native Advertising? What is Viral Marketing? Key PR Concepts Explained 6.

Viral 52

Viral Crisis Communications SEO Reputation 52

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Promote via earned media (media coverage & social mentions).

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. by Frank Strong. “I

Survey 60

Survey System Small Business Trends 60

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg! Writing a post about your business or service.

Marketing 40

Marketing Viral Fashion Product Launch 40

Beyond PR

AUGUST 4, 2016

Instagram only allows links in a post when it’s a paid advertisement. Promote your high performing pins to help take them viral. SlideShare has been an amazing channel for promoting webinars and larger content pieces with a visual flair. Remember that you cannot link from individual posts, only from your bio.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

NewsWhip

JUNE 23, 2021

Watch webinar. And I would say you get on the other end of our Kivvit partnership and me being on this webinar, it’s pretty indicative of what we look for when we bring on a new tool or technology. Zach, I love having you on these webinars. Please do join us on our next webinar. Read transcript. Brett Lofgren.

Data 78

Data Media Energy Analytics 78

NewsWhip

MAY 27, 2021

Watch webinar. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. View our on-demand webinars. #18: May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78