ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

Technology 266

Technology Television Web Social Media 266

ReimaginePR

JULY 25, 2018

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. SERP – Search Engine Results Page.

SEO 211

SEO Tools Engineering Google 211

Flack's Revenge

OCTOBER 17, 2014

Much of this growth has been fueled by “native” advertising. Native advertising, AKA branded content – and, interestingly enough, some customers for LinkedIn’s branded content business are publishers. A tangled Web indeed, the irony is thick. Which brings us back to the intro. In the News PR Uncategorized'

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

The Resolution Blog

JANUARY 29, 2019

Most web pages feature a number of images and several buttons, each of which constitutes a file that is automatically downloaded when a page is loaded. AVE stands for Advertising Value Equivalent and is a bit of a sore point in the PR world. So if the same user visits 5 times then there would be 5 visits. Is a visit the same as a hit?

Web 120

Web Analytics Measurement Mobile 120

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations. Paid Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. There’s too much good, free, intel — remember the Real Time Web ? Twitter has been working with brands to take advantage of this with targeted advertising, custom emojis, and more. It’s still a thing! Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

ImPRessions - Crenshaw Communications

MARCH 9, 2016

For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. The ad equivalent formula was popular with marketers because it translated PR output into something familiar – advertising!

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests. It’s valuable currency for advertisers when it comes to targeting. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Advertising Week NY, September 23-26, New York. AW takes over New York City each autumn as almost 100,000 marketers, advertisers, technology, and brand professionals descend on the big apple to check out over a thousand speakers in four days of networking. Web Summit, November 4-7, Lisbon, Portugal.

Conference 173

Conference Leadership Sports Policies 173

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The result was an all-boats-rise in the advertising market. P&G says they will go on to cut spending by nearly $2B during the next five years. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 259

Google Digital PR Mobile SEO 259

Communications Conversations

DECEMBER 1, 2014

presenting to a small group on Facebook advertising. In the “old” days of Facebook, your approach usually looked something like this: * Build your page by acquiring “page likes”–typically you’d have to pay for these through Facebook advertising. Last week I was in lovely New Ulm, Minn.,

Facebook 140

Facebook Advertising Advertising Web 140

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Use that practice to sharpen your skills.

Case Study 224

Case Study Trends Instagram Social Media 224

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The platform is now offering new advertising options, making it easier to reach specific customer segments. For PR and marketing folks, it’s a key part of business communications.

Social Media 272

Social Media Trends Media Instagram 272

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 190

Communications Journalism Advertising Advertising 190

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. By Chris Anderson. Sometimes, when the damage is very substantial, crisis management specialists are also needed. The time to act is now.

How To 217

How To Crisis Management Google Reputation 217

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

Social Media 174

Social Media Marketing Media Facebook 174

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams. The colors you use on the web are not the same colors you use for print.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

MAY 8, 2017

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

Media 199

Media Interviews YouTube Hotels 199

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. . ~ Eric Koefoot , President & CEO, PublicRelay , Inc. . Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 14, 2014

In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Rethinking How Advertising is Bought and Sold. Ello is thinking outside the advertising model, which is interesting, but what’s also interesting is tinkering with the model.

Facebook 118

Facebook Real Estate Advertising Advertising 118

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Stephen Waddington

FEBRUARY 11, 2020

The long running conversation about the broken light in the garage has led to ads following me around the web for new light fittings. If Amazon, Apple, Facebook or Google is selling ads against phrases or words that we say out loud I’ve yet to find the option in advertising planning tools. How naïve I have been.

Facebook 141

Facebook Privacy Web Data 141

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Flack's Revenge

DECEMBER 7, 2020

They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Think of Google PageRank, the web indexing algorithm that helped make the company the unrivaled search leader and giant it is today; or Facebook’s newsfeed algorithm, or Amazon’s one-click online shopping and recommendation engine.

How To 194

How To Wikipedia Engineering Web 194

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. You can also track results for keywords you use in your paid advertising. At Cision, our marketing team is all about working smarter.

Branding 208

Branding Brand How To SEO 208

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Stephen Waddington

JUNE 29, 2021

This category includes public relations and communications firms, advertising, and media agencies. Eligible projects include augmented reality, data analytic tools, software development and web design and development.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 137

Study Media Relations Media Measurement 137

Shift Communications

SEPTEMBER 26, 2014

People trust online reviews and peer recommendations more than advertising and brand content. In fact, Nielsen found that a whopping 92 percent of consumers world-wide say they trust word-of-mouth and recommendations from friends and family over all other forms of advertising. Clean up your web presence. What does this tell us?

Reputation 137

Reputation Branding Brand Customer Service 137