Advertising Web Writing 
Flack's Revenge
NOVEMBER 10, 2014
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things.
PRSay
APRIL 29, 2019
If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Call out to readers, especially if you’re writing to a subset to your audience. Remember to write a one sentence summary under the headline. So don’t be afraid to keep layering on the benefits.
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Cision
OCTOBER 6, 2016
In PR, paid media is social media advertising, sponsored content, and email marketing. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media.
Cision
FEBRUARY 22, 2016
When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.
Cision
JUNE 6, 2017
Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It’s in a cafe in Berlin.
Sword and the Script
DECEMBER 26, 2023
Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.
Cision
MAY 12, 2017
The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.
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