Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. 3) Webinar benchmarks. 1) Content marketing benchmarks.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Onclusive

DECEMBER 22, 2017

s clients and advertisers. Because of browsers cracking down on banner and other types of digital advertising, you are going to see the balance tip even more in for of native advertising over traditional digital advertising.”. Studio, which produces all content for Inc.’s The post AirPR Interview Series: Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Onclusive

JULY 7, 2021

In our upcoming webinar, “How to Optimize Messaging & Soundbites To Drive Success,” we will discuss how NEO can help your business cut through the noise, differentiate itself and accelerate future growth. What people do online — search for, buy, etc. — One such customer (who will go unnamed!) Your message matters.

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Live video is also growing in popularity, and it’s an optimal tool for driving B2B content like webinars and Q&As. Have the influencer be a host for a webinar. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Before tuning into the webinar on Wednesday, September 21 at 12 p.m. ET, get a sneak-peek into how the tool works. Did they engage with your content?

Communications 0

Communications Banking Measurement Public Affairs 0

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Watch webinar. That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . Would You Rather? How much more valuable is an email versus a phone number?

Advertising 131

Advertising Advertising Marketing Privacy 131

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. How do you see these elements working together and how important is it to integrate your efforts?

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JUNE 19, 2017

Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner – Gorkana’s webinar The Rise of Earned Media. View the full webinar – The Rise of Earned Media.

Strategy 158

Strategy Marketing Media Consumer 158

Agility PR Solutions

JULY 5, 2023

It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments.

How To 85

How To Advertising Advertising Report 85

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. Analyst versus journalist end goals.

Wireless 309

Wireless B2B Report Media Relations 309

The Proactive Report

JULY 10, 2014

Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. You set up a webinar and promote it far and wide. Digital PR Tip: Remarketing. Is remarketing a valid PR tactic?

Facebook 171

Facebook Advertising Advertising Social Media 171

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Promote via earned media (media coverage & social mentions).

Infographics 235

Infographics Case Study Content Marketing Video 235

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Booking you on panels at events and webinars may also be more effective in engaging prospects. Myth #4: PR is just advertising. PR goes way beyond advertising. Or you may decide that media relations is precisely what you need.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Advertising Content Marketing Marketing Press Release Public Relations' Designed by Sarah Muscarella. If you need an acid test for compelling content, show it to a literate child at bedtime. Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

PRSay

JUNE 11, 2020

“As communicators, we’re in a unique position to get people to care enough to do something” about injustice and inequality, said Laine Himmelmann, who moderated a webinar on June 9 titled “Racial Injustice: A Dialogue on Responding with Change and Healing” in the days following continued civil unrest and peaceful protests across the country.

Communications 173

Communications System Advertising Advertising 173

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. For example if you are promoting a webinar that aims to sell training, any social post should make it clear that it is a promotional post. PS Vita [ruling] the world. Learn about it!

Guidelines 168

Guidelines Employee Training Social Media 168

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks. Is it better than sponsored social posts?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

PRSay

APRIL 29, 2019

Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” So don’t be afraid to keep layering on the benefits.

Writing 156

Writing Retail Training Customer Service 156

Flack's Revenge

MARCH 8, 2018

Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. In summary, I came away from the webinar even more excited about Newswhip. Despite the imperative to get more data-driven, I was just not getting it. This idea makes sense. She said yes.

Data 159

Data Media Software Viral 159

Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. View the full on-demand webinar today! Today, however, is another story. Want all six steps? Look For A Tilt.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

HMA Public Relations

JULY 28, 2022

From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.

Communications 105

Communications Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. PR Week Webinars. Take that extra bit of time during your workday to enhance your communication and PR skills by tuning into PR Week’s Webinars. PRSSA Webinars. Share Tweet Share. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Presspage

MARCH 25, 2025

Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. Check out our webinar >>> Bonus tip: Dont ignore events Not everything happens online. Want to craft a killer media pitch? Read our guide on how to write the perfect pitch >>> 2. Learn from the people youre pitching.

Media Relations 78

Media Relations Writing How To Pitching 78

Cision

JUNE 20, 2016

In fact, word-of-mouth has been found to be 62 times more effective than traditional advertising. Get influencers involved by asking them to contribute to your blog or host a webinar. Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations.

Media 180

Media Social Media Advertising Advertising 180

Cision

JANUARY 19, 2016

At his “6 Steps to Developing a Content-First Marketing Strategy” Cision webinar, Joe will explore the ways in which brands must provide value with their content to meet their followers’ and subscribers’ needs. Without it, we better have a large surplus of advertising budget lying around.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertising value equivalencies (AVEs) and hits aren’t the metrics you want to rely on when measuring PR. Watch her on-demand webinar now ! ” – John Wanamaker. Most can’t. The bad news?

Resources 120

Resources Measurement Advertising Advertising 120

Cision

AUGUST 10, 2015

At her recent “ How to Become a Podcasting Master ” webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the reasons why you should create a podcast for your brand and how to go about doing it. Watch the free on-demand webinar now! Watch Kerry’s free on-demand webinar for top tips and tricks!

How To 120

How To Branding Brand Software 120

The Resolution Blog

FEBRUARY 11, 2016

It's a very interesting time right now for PR measurement; just last week Meltwater defended the use of AVE (advertising value equivalent) and the PRCA issued a statement condeming their decision to support and offer it as a service. If you want learn more about the topic join my free webinar on Thursday 18th February 2016.

Measurement 120

Measurement Analytics Advertising Advertising 120

Cision

MARCH 17, 2016

At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m. Register for the March 23 webinar today! Paid includes promoted social posts and native advertising, while organic includes search traffic, social and emails. Understand your audience.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Sword and the Script

SEPTEMBER 10, 2020

Webinars draw the most interaction by far, according to respondents. Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 117

B2B Consumer Marketing Survey 117