ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch.

Agency 192

Agency Internal International Pitching 192

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. What Are You Writing? Want proof?

Journalism 120

Journalism Branding Brand Writing 120

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Want to measure your PR’s value?

Writing 120

Writing Social Media Tools Advertising 120

Business Wire

FEBRUARY 2, 2018

Increase your budgets with FB Advertising It is no secret that Facebook is a giant advertising network and that this move was designed to not only make users happier, but to increase Facebook’s overall revenues where brands must pay to garner eyeballs on their content. Write social messaging and share it with your internal teams.

Facebook 181

Facebook Community Advertising Advertising 181

ImPRessions - Crenshaw Communications

MAY 1, 2018

The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. The writing should move smoothly, so keep sentences short and snappy. In general, a thought leadership piece is not an advertisement. Make the reader’s job easy. Pay attention to the headline.

B2B 147

B2B Leadership Customer Service eBook 147

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Why Pageviews are a Weak Metric? Average finish.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 166

Technology Publicity Software Pitching 166

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Write with journalistic ideals. Media distrust grows.

Government 136

Government Survey Ethics Media 136

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! A large number of businesses are already using user-generated content in their websites, social media posts and advertisements. Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Beyond PR

JUNE 29, 2016

It’s not surprising, then, that a new white paper from Outsell, Inc. We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. Without trust, your sales funnel won’t fill with new leads. Without trust, your top and bottom lines won’t be met. You can’t force trust, though.

Media 75

Media B2C Nonprofit B2B 75

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JUNE 23, 2020

I was very surprised by the responses: 65% of respondents indicated they were at least moderately familiar; and About one in three (31%) were “very familiar” or “extremely familiar” I’ve been following about 30 PR technology vendors for the last year, and writing about their activity on a monthly basis.

Measurement 92

Measurement Communications Survey B2B 92

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Get our free white paper! Marketing and communication plans should consider off-line components as well as online.

Social Media 120

Social Media Facebook Print Twitter 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? It shouldn’t read like an advertisement for your product. Just don’t do it!

Writing 118

Writing Newspapers Report Data 118

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”

Viral 52

Viral SEO Advertising Advertising 52

Beyond PR

APRIL 19, 2016

A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing.

Social Media 40

Social Media Marketing Media Nonprofit 40

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

NOVEMBER 3, 2016

This experience could be why, as PR Moment states, those working in marketing, PR and advertising are more likely to let their online and IRL (aka ‘in real life’) lives merge, while also being more adept at maintaining a perspective that positions both aspects favorably.

Social Media 120

Social Media Media Reputation Training 120

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”).

Mobile 120

Mobile Community Blogging Publicity 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR? Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Journalistics

JULY 3, 2013

The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that focuses on a topic its core audiences will be most interested in. Determine Themes for Your Content. Assign the Work With Deadlines.

How To 52

How To Pinterest Resources Writing 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. to succeed in “different” requires fine tuning, perhaps for eternity, the dynamics between channel, quality and scale. The Secret to Scale is Employees.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. And we’re certainly going to leverage the great writing resources that we have at Contently to help us with that.

Branding 102

Branding Brand Marketing Facebook 102

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. However painful it is to admit, the reality of media relations is that you can’t control everything. You will never dictate what gets covered and what gets tossed.

Media 77

Media Pitching Resources Media Relations 77

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. Get our white paper today! Edit your writing. And so on and so forth.

Resources 120

Resources Measurement Technology Examples 120

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

AUGUST 9, 2016

Digital advertising and cross-promotion of content across owned channels: also useful, but still not enough. As Advanced Content Distribution: Optimizing to Go Beyond the Basics examines, the audience you’re trying to reach will determine how you write, format and distribute a release. Quick tip: Don’t bury your call to action.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Tips for inviting raised hands: Advertising on your own platform. Reporting on data. Custom audiences. Use it here. Internal links.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. . Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

MAY 4, 2016

The sales pitch and advertisements ruled the day. Our white paper Understanding How Buyer 2.0 However, today’s customers are researching their options, eliminating potential vendors, and making decisions on their own. Don’t look at this as a problem, though.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40