Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

Advertising 105

Advertising Advertising Writing Product Launch 105

Onclusive

DECEMBER 22, 2017

s clients and advertisers. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Some jobs involve more writing, others involve more research. Looking back through my assignments, I found press releases and some campaigns.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

JULY 30, 2020

You can write a funding announcement press release in your sleep. . Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. .

Conference 319

Conference Privacy Twitter Leadership 319

PRSay

JULY 17, 2020

If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. Learn a lot.”.

How To 192

How To Writing Training Survey 192

Culpwrit

JANUARY 14, 2025

By Katherine Tankersley As a Journalism and Advertising student interested in public relations, I am constantly looking for ways to develop my writing skills to prepare for career opportunities in public relations (PR). I am a fully online student at Southern Illinois University Carbondale (SIUC).

LinkedIn 83

LinkedIn Journalism Advertising Advertising 83

Notified

JANUARY 23, 2025

According to advertising legend David Ogilvy, by the time youve written your headline youve spent 80 cents of your communications dollar. Its true - many times more people (and journalists) will read this vs. your body copy. This begs the question - are you getting 80% of your ROI out of your press release headline?

How To 264

How To Advertising Advertising Communications 264

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Those are their sponsors and they pay for the advertising. Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy. New” is the key word. Those are all topics that interest local media. You can also get creative with “new.”

Publicity 331

Publicity Television Local Pitching 331

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?” Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

JULY 5, 2017

Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. If you see success in writing really long, in-depth posts, keep doing that. Because this word is so nebulous, it becomes hard to define, but I take it as creating value for an audience without ulterior motives.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. Analysts, including those who cover the technology sectors where our clients do business, tend to have very deep knowledge of their areas.

Wireless 309

Wireless B2B Report Media Relations 309

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. This will help you identify leads and expand your network. Maximize LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. You can also track results for keywords you use in your paid advertising. First: Who Benefits from a Keyword Library?

Brand 208

Brand Branding How To SEO 208

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Tip 1: Move the problem to the top.

Storytelling 150

Storytelling Case Study Writing Banking 150

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Most of the social media platforms have courses you can take on their advertising products. I do carve out a little time to read books at night.

Google 157

Google Course Survey YouTube 157

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing.

Media Relations 197

Media Relations Trends Media Newspapers 197

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

5W PR

MARCH 8, 2025

Write your “About” section in first person, sharing your journey and philosophy as a speaker. Consider writing LinkedIn articles about industry trends or speaking techniques. Write blog posts that expand on your keynote themes. Start with a compelling headline that states your expertise and value proposition.

Brand 78

Brand Branding LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. Write a blog review. When these influencers speak, their audiences listen.

Energy 238

Energy Writing Instagram Branding 238

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Most of them have published rate cards outlining their expectations for a product review or giveaway.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200