Melissa Agnes

AUGUST 7, 2014

Malaysian Airlines (twice). On the other hand, there are professors who have a practical background – they in essence have lived through crises themselves as a practitioner for an agency or independent consultant. Just look at this past year alone when we are looking at crisis situations. US Airways. The list goes on and on.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Melissa Agnes

AUGUST 5, 2014

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. Each semester, the winning agency actually gets their campaign chosen and then implemented and launched by the client company. I can’t stress it enough.

Marketing 228

Marketing Case Study Airlines Course 228

Ronn Torossian

FEBRUARY 8, 2016

Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines are allowing staff to “opt out” of flights to areas where Zika outbreaks have been reported. The Zika virus has become a regional epidemic in certain destinations all over the world.

Airlines 150

Airlines Report Blogging Agency 150

Sword and the Script

MAY 5, 2015

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

Airlines 60

Airlines Travel Customer Service Crisis 60

Shift Communications

DECEMBER 1, 2014

If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. The post Finding Your Mission, Vision, Values, and Strategy appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Strategy 157

Strategy Airlines Exercises Corporate 157

5W PR

JANUARY 22, 2025

For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. The post Managing Online Crises: A Strategic Guide for Modern Organizations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. 2017 was quite a year for marketing and PR professionals.

Communications 225

Communications Marketing Radio Airlines 225

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. Photo by Foto Sushi on Unsplash. But when should the CEO of a major company serve as its public spokesperson? To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

JUNE 28, 2017

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

Airlines 147

Airlines Insurance Insurance Exercises 147

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Data for millions of customers across multiple AMCA contractors like LabCorp had their information compromised.

Company 213

Company Case Study Airlines Study 213

Cision

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. As such, digital PR agencies have no alternative but to catch up. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

5W PR

AUGUST 12, 2024

The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness. Public threats of lawsuits by corporations don’t achieve really any reputational benefits.

Airlines 60

Airlines Case Study Reputation Study 60

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. It can employ high-powered PR agencies. By the same token, the PR department or agency should be evaluated not just on positive earned media generated, but metrics related to enhanced reputation. Use automation wisely.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Airlines have started using more characters. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Automakers.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Bianchi Biz Blog

OCTOBER 17, 2024

Of course, if you need help to get your PR efforts in gear, rely on a PR agency that has been there and done that – and has extensive experience in helping automotive suppliers shine at CES. (We The airport, airlines, hotels and rideshare companies – they are all short-staffed. We can offer some help here!)

Technology 96

Technology Automotive Mobile Software 96

Sword and the Script

APRIL 15, 2017

They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. As for the airlines, flying, once a glamorous mode of travel, has devolved into a miserable experience from start to finish. Does your agency bring passion to the table? The findings? Give our services a try.

Corporate 101

Corporate Airlines How To Crisis 101

5W PR

MARCH 13, 2019

The PR nightmare, which occurred when United Airlines infamously broke a musicians’ guitar, remains a paragon of how reactive communication strategies can make a bad problem worse. . In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Cision

OCTOBER 27, 2016

I hope to drive innovation and growth while keeping true to the strong culture of the agency. I always thought I’d be…a commercial airline pilot. What do you hope to accomplish in your new role as general manager of Citizen Relations? What is the most important lesson you’ve learned throughout your career? Be hungry to learn.

Airlines 120

Airlines Travel Consumer Creativity 120

Shift Communications

JULY 10, 2017

Something as simple as literature in an airline seat pocket or news in a favorite news reading app may be more effective at reaching an executive than endless cold-calling. cta] The post How to Reach the C-Suite With Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.” The low-cost airline Valujet became AirTran after a fatal crash that was found to be the result of negligence.

Airlines 136

Airlines Crisis Reputation Internal 136

5W PR

SEPTEMBER 7, 2017

Organizations from the MTA to United Airlines have learned this the hard way. The post Trends in Social: Authenticity appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Honesty is always the best policy. Social media is an incredible way to connect with consumers and give them a personal stake in your brand.

Trends 108

Trends Airlines Social Media Crisis 108

The Hoffman Agency

NOVEMBER 19, 2024

“In my agency days, one of the hardest lessons was to say no and push back [if the budget was too low]. Overpromising and under-delivering always leads to one thing, and that is the agency being fired.” . “I see it from both sides,” said Stephen Smith , PR Lead at Miro.

Local 36

Local Strategy How To Agency 36

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

Shift Communications

JANUARY 30, 2020

In the case of the Wuhan coronavirus, organizations with stakeholders directly or indirectly impacted—like airlines, hotels, municipalities, tourism boards, and retail brands—must decide if and how they will show up. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations.

Trends 127

Trends Publicity Communications Tourism 127

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Her style and presence on social media have also made her a standout.

Storytelling 130

Storytelling Airlines Film Energy 130

The Hoffman Agency

MARCH 12, 2025

As Delta’s brand ambassador, Kravitz injected a new level of dynamism into the airlines keynote at the iconic Sphere with a live immersive concert experience Of course, products still took centre stage. appeared first on The Hoffman Agency. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Branding 36

Waxing UnLyrical

APRIL 2, 2013

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. Here are a few excerpts: On the constraints an agency works under when it comes to measurement: A1: We are constrained by manpower, technology and $ when it comes to measurement.

Airlines 95

Airlines Measurement Banking Twitter 95

5W PR

JUNE 17, 2024

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. The post How Travel PR Drives Engagement and Customer Loyalty appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Travel 78

Travel Crisis Management Tourism Storytelling 78

5W PR

NOVEMBER 17, 2020

Airlines and mortuaries, on the other hand, usually see low MAUs when compared to DAUs. The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Is it by the daily active users (DAU), weekly average users (WAU), or monthly active users (MAU) rates or a combination of two?

Consumer 88

Consumer Airlines Energy Industry 88

Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says.

Enterprise 117

Enterprise Automotive Company Airlines 117

Cision

JANUARY 6, 2016

An airline that shares a timely announcement about a flight delay on social media helps passengers rearrange their schedules instead of letting them rot away in frustration. He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency. The other aspect of sharing information is being trustworthy.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). 1) You spent a long time in an agency before going in-house. What’s that transition been like for you? The tactical toolbox is similar as well.

Employee 96

Employee Internal International Training 96

5W PR

JUNE 6, 2017

If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. The post Regaining Public Trust After a Crisis appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Once trust has been violated, it’s always more difficult to gain it back.

Crisis 76

Crisis Publicity Policies Airlines 76

Konnect Agency

MARCH 12, 2020

taking eighth place under military personnel, firefighters, airline pilots police officers and the like. The post Transforming Pressure and Stress into Productivity appeared first on Konnect Agency. According to Business News Daily , public relations executives have one of the most stressful jobs in the U.S.,

Energy 84

Energy Airlines Crisis Crisis Communications 84

Bianchi Biz Blog

OCTOBER 3, 2022

If you need help with this, tap a PR agency that has experience in helping vehicle tech suppliers shine at CES. ( Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. We can offer some help here! ). One a final tip: Be patient and allow yourself ample travel time during CES.

Automotive 128

Automotive Mobile Technology Hotels 128

5W PR

NOVEMBER 25, 2019

An airline isn’t the most obvious choice for being a leader in creative digital marketing, but don’t underestimate the power of the stories Delta Air Lines has curated on social media. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

Shift Communications

NOVEMBER 16, 2018

When you’re working with your in-house team, your PR agency , or just doing it yourself, think about each media opportunity as a chance to focus on driving awareness, engagement or commitment. Testimonials, editorials, anything that convinces a reader that they simply must go and learn more is what marketing-focused media needs to do.

Media 74

Media Airlines Agency Marketing 74