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How Travel PR Drives Engagement and Customer Loyalty

5W PR

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Crisis Management In the travel industry, many things can go wrong, potentially impacting a brand and sales negatively.

Travel 78
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker.

Google 259
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Top 11 PR Crises in 2020 So Far

Prohibition

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 71
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Top 11 PR Crises in 2020 So Far

Prohibition

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 62
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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker.

Google 64
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10 Crisis Communication Tips Every Business Needs

Prohibition

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? In today’s fast-paced world, businesses are not immune to the exposure of a crisis.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. Hopefully, the above tips will help you turn a crisis into a PR win.

Crisis 271