Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). 1) You spent a long time in an agency before going in-house. What’s that transition been like for you? The tactical toolbox is similar as well.

Employee 86

Employee Internal International Training 86

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.” The low-cost airline Valujet became AirTran after a fatal crash that was found to be the result of negligence.

Crisis 136

Crisis Airlines Reputation Internal 136

5W PR

JUNE 6, 2017

If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. Refocus some of the efforts from the company and employees. The post Regaining Public Trust After a Crisis appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Crisis 76

Crisis Publicity Policies Airlines 76

Sword and the Script

APRIL 15, 2017

See these related posts: Crisis Comms: No one More Reliable than an Employee. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. As for the airlines, flying, once a glamorous mode of travel, has devolved into a miserable experience from start to finish.

Corporate 79

Corporate Airlines How To Crisis 79

5W PR

NOVEMBER 25, 2019

An airline isn’t the most obvious choice for being a leader in creative digital marketing, but don’t underestimate the power of the stories Delta Air Lines has curated on social media. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!”

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many service crises, such as employees abusing customers’ trust (or outright abusing customers), stem from failures of results. The Covey Trust Matrix. A Brief Catalog of Failures.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

MARCH 8, 2016

In-house PR salaries historically have tended to be higher than those of agencies, but I’d venture the in-house samples tend to be smaller and of uniformly greater experience: In-house: $130,000. PR agency: $84,500. If you work for an agency, you should be angling to work on representative client accounts now.

Survey 60

Survey Tourism Airlines Financial 60

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. And what always impresses me most is how much your employees love you. This is what I can see every time when I visit your great agency in Sofia. Sales and Traffic Representative, Turkish Airlines. See you soon! .

Energy 52

Energy Groups Internal International 52

Sword and the Script

AUGUST 22, 2017

It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis.

Internal 70

Internal International Interviews Trends 70

MaccaPR

SEPTEMBER 7, 2017

Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”. A quick note before you dig in: In this blog post, we’re talking about your brand’s voice, not its tone. Be most appropriate for consumer brands.

Social Media 66

Social Media Branding Brand Media 66

Public Relations Sydney

SEPTEMBER 29, 2014

Virgin Airlines mantra is to ensure the customer experience is a priority, which has been achieved by integrating it into the company’s core values and beliefs. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today.

Branding 73

Branding Brand How To Airlines 73

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. As a result, the company and Munoz, both came under intense criticism.

Crisis 271

Crisis Branding Brand How To 271

Prohibition

MAY 15, 2020

The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’ Absolute state of it. .

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’ Absolute state of it. .

Crisis 62

Crisis Government Social Media Reputation 62

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

Travel 89

Travel Airlines Hotels Marketing 89

The Hoffman Agency

AUGUST 29, 2019

PR is a very collaborative industry, and when working at an agency, you almost never make a move or recommendation without consulting your teammates. Fellow Hoffman employees Nicolas Vavuris, Sarah Collins, Caitlin Kruell and Mikaela Farasyn. In some cases, the employees were fired. Another key to collaboration is perception.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

MaccaPR

NOVEMBER 10, 2015

For example, Southwest Airlines has generated great success with its humorous blog “ Nuts about Southwest , ” which includes videos of a “Live at 35(000) feet” concert and posts about songs written on cocktail napkins during a flight to Nashville. He turned those bricks into a business and he now has a handful of employees.

Marketing 48

Marketing Social Media Video Mobile 48

Cision

MAY 25, 2017

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. Other reasons to listen to your employees on social media: Birthdays.

Employee 129

Employee Branding Brand Policies 129

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Doing right by your employees. It’s about doing the right thing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite).

Blogging 48

Blogging Marketing YouTube Content Marketing 48