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Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. Photo by Foto Sushi on Unsplash. But when should the CEO of a major company serve as its public spokesperson? To announce a new strategy.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. The airport, airlines, hotels and rideshare companies – they are all short-staffed. Exhausting. Career-making or breaking. We can offer some help here!)
In-person tradeshows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business tradeshow. appeared first on The Hoffman Agency.
And this show – which still lays claim to the title of the largest and most important business-to-business tradeshow on Earth – appears ready to resume this role after its COVID-induced hiatus. If you need help with this, tap a PR agency that has experience in helping vehicle tech suppliers shine at CES. (
People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. The reason?
In-person tradeshows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business tradeshow. appeared first on The Hoffman Agency.
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