Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. Throughout your career, you’ve worked with both large brands and small brands. As a data-driven agency, we focus our efforts in concrete evidence and research. Smaller brands are typically the ones willing to experiment.

Agency 60

Agency Apparel Pitching Creativity 60

5W PR

MARCH 27, 2024

This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand. Pebot’s city-chic apparel further exemplifies this trend, allowing pets to strut their stuff in the latest urban fashion. Reach out to brainstorm your next campaign.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand. Pebot’s city-chic apparel further exemplifies this trend, allowing pets to strut their stuff in the latest urban fashion. Reach out to brainstorm your next campaign.

Trends 78

Trends Apparel Fashion Industry 78

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Corporate Training 106

5W PR

AUGUST 21, 2024

This powerful tool has become indispensable for businesses looking to maximize return on investment (ROI), which they can access with the help of performance marketing agencies. For example, a fitness apparel brand can target women aged 25-35 interested in running, health, and wellness.

Tools 78

Tools Apparel Marketing Advertising 78

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands.

SEO 62

SEO Study Branding Brand 62

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes.

Company 88

Company Apparel Nonprofit Consumer 88

Shift Communications

JANUARY 22, 2018

Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Within integrity , we have three potential areas for crises: Failure to show care for others. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. If you double the side of a cube, you increase the volume by a factor of eight.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Shift Communications

OCTOBER 12, 2016

Are they trying to change perception of their brand? For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Are they being sold? Julie Staadecker.

Publicity 60

Publicity Apparel B2C Fashion 60

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. will soon name a new agency to handle public relations for its HSN brand. PR Agency appeared first on Flatiron Communications LLC.

Agency 28

Agency Retail Apparel Mobile 28

Sword and the Script

NOVEMBER 11, 2017

Brands should strive to be a trusted source that answer questions quickly. They tell a narrative in which shoes and apparel just happen to have a supporting role. By contrast, brands are paying influencers to pretend to like their products in exchange for a bunch of likes. Can your agency bring big ideas and execute?

Study 64

Study Marketing B2B Apparel 64

Prohibition

JANUARY 20, 2023

The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! Other activations included rifts projected onto the Empire State Building in New York and on the Menara Kuala Lumpur tower.

Fashion 62

Fashion Apparel Instagram Social Media 62

PR 20/20

JUNE 4, 2020

Context is the somewhat nebulous idea that we, as marketers, should anticipate the circumstances that form a person’s setting, motivation, or mood when they engage with our brand. Then, we personalize the brand experience based on that visitor. The right website design will literally walk you through the story the brand wants to tell.

How To 40

How To Marketing Apparel Web 40

The Hoffman Agency

FEBRUARY 22, 2018

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange.

Public Affairs 28

Public Affairs Tourism Hotels Travel 28