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From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try

5W PR

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Offer limited-edition merchandise related to the books, such as tote bags, bookmarks, or apparel. These partnerships can increase visibility and reach a wider audience.

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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

Apparel 78
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How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. Our team helped build it to an internationally recognized brand in just a few years. It was hands down the best first job out of college! How much work did you invest to get to your current position?

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Behind the Headlines With Angie Mathews

Cision

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. Try different PR roles out.

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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? The best thing about PR – especially in agency life – is the crazy, fast-paced environment. They are flexible and open to change.

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Brands in the Metaverse

5W PR

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. They first need to figure out how to make payments in the new environment, how to change the model for consumer access, and how to create experiences or products for consumers. Decentraland.

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Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. Why consumers operate a certain way and how brands interact with them. It’s a great read —check it out here.)

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