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Why Paid Social is a Strong Tool for Performance Marketing

5W PR

This powerful tool has become indispensable for businesses looking to maximize return on investment (ROI), which they can access with the help of performance marketing agencies. For example, a fitness apparel brand can target women aged 25-35 interested in running, health, and wellness.

Tools 78
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Brands in the Metaverse

5W PR

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. That’s where The Metaverse Foundry is helpful, as it’s combined the forces of over 700 creative content specialists, visual artists, producers, developers, and technologists.

Brand 88
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5 Ways Your Company Can Make a Social Impact Today

PRSay

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. . Please share!

Company 158
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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. As a data-driven agency, we focus our efforts in concrete evidence and research. I chose this path because I didn’t want my days to be the same.

Agency 60
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Best and Worst PR Campaigns of 2022

Prohibition

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand! For our first campaign round up of 2023, we’re starting with a throwback!

Fashion 62
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Five Companies Enacting Change through Charity

5W PR

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. These products will help students succeed in the classroom by supplying them with the necessary tools to learn, and hopefully spark their creativity.

Company 88
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106