ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

PR Job Coach

JUNE 12, 2014

After the initial interview, my boss created my role which plays directly to my strengths—media and relationships. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. She told me about a new position that was opening up and encouraged me to apply.

How To 197

How To Apparel Tourism Interviews 197

ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when. How to face the music.

Apparel 160

Apparel Construction Agency Interviews 160

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit. So how can your brand keep up?

Fashion 120

Fashion Apparel Pitching Consumer 120

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Corporate Training 106

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. If you double the side of a cube, you increase the volume by a factor of eight.

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

PR 20/20

JUNE 4, 2020

So, for example, the homepage for a company that sells outdoor apparel might feature different CTAs and copy for women versus men. Buyer personas can be created through research, surveys, and interviews of your target audience. Let’s say you’re a sports marketing agency and you’re running campaigns to generate brand awareness.

How To 40

How To Marketing Apparel Web 40