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5 Ways Your Company Can Make a Social Impact Today

PRSay

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. Custom Ink. YouGiveGoods.

Company 158
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Fitness Marketing For Springtime

5W PR

Outdoor Workouts Gyms can leverage the warm weather by offering outdoor workouts, including yoga in the park, boot camp-style exercises on the beach and running groups on local trails. Partner with Local Businesses Partnering with local businesses is another way for gyms to attract new clients during the warmer months.

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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. As a data-driven agency, we focus our efforts in concrete evidence and research.

Agency 60
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Five Companies Enacting Change through Charity

5W PR

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. All while supporting the local artisans who make the jewelry. One-for-one giving has gained popularity among brands who are looking to give back.

Company 88
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Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Tell the Story. Once the goals are clear, it’s time to develop messaging. Measuring if it Matters.

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Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

With an emphasis on sustainable travel and authentic local experiences, Airbnb provides the experience and lifestyle that millennial travellers seek. Therefore by revitalizing underutilized resources — idle houses — around the world, we are promoting sustainable tourism that is beneficial to both travellers and local hosts.”.