Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

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Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

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Study Marketing B2B Apparel 64

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. will soon name a new agency to handle public relations for its HSN brand. PR Agency appeared first on Flatiron Communications LLC.

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PR Job Coach

JUNE 12, 2014

My career has always centered around PR, event planning and marketing. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. I began my career at Sony PlayStation, when the company was not even a year old.

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Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. And, but before that, to be honest, my, my love for marketing is much more on the like brand and advertising side.

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PR 20/20

JUNE 4, 2020

consumers find marketing personalization very or somewhat appealing. Now, there’s an essential component to the personalization recipe that can make or break your marketing efforts: Context. So, for example, the homepage for a company that sells outdoor apparel might feature different CTAs and copy for women versus men.

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How To Marketing Apparel Web 40

Prohibition

JANUARY 20, 2023

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand! A fun campaign that received great coverage across a lot of national titles – big win for ASOS!

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Fashion Apparel Instagram Social Media 62

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. One-for-one giving has gained popularity among brands who are looking to give back.

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Company Apparel Nonprofit Consumer 88

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. Tell the Story. Julie Staadecker.

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Publicity Apparel B2C Fashion 60

Shift Communications

JANUARY 22, 2018

Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Vice President, Marketing Technology. cta] The post Repairing Trust: Reputation Management and Crisis Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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Crisis Communications Crisis Reputation Communications 98

Mindful Marketing

FEBRUARY 7, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. As armchair apologists argue, mindful marketers aim to analyze the action from each angle, hoping to make ‘the right call.’ and 10 p.m.,

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