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Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. He was the youngest CMO, and he just happened to be the CMO for American Apparel. It’s a great read —check it out here.)
If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. They tell a narrative in which shoes and apparel just happen to have a supporting role. Can your agency bring big ideas and execute? Talk to Us !
For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Measuring if it Matters. Tell the Story. Julie Staadecker. Account Director.
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