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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when.

Apparel 160
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Why Paid Social is a Strong Tool for Performance Marketing

5W PR

Paid social media advertising has quickly become a cornerstone of performance marketing strategies, delivering precise targeting, measurable results, and high engagement rates. For example, a fitness apparel brand can target women aged 25-35 interested in running, health, and wellness.

Tools 78
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Why Every SEO Should Study Branding with Alex Johnson

Buzzstream

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. He was the youngest CMO, and he just happened to be the CMO for American Apparel. It’s a great read —check it out here.)

SEO 62
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3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. They tell a narrative in which shoes and apparel just happen to have a supporting role. Can your agency bring big ideas and execute? Talk to Us !

Study 69
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Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Measuring if it Matters. Tell the Story. Julie Staadecker. Account Director.