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From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try

5W PR

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. Offer limited-edition merchandise related to the books, such as tote bags, bookmarks, or apparel. These partnerships can increase visibility and reach a wider audience.

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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. As a data-driven agency, we focus our efforts in concrete evidence and research. The post Agency Life 101: Julie Staadecker, Account Director appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. A Brief Catalog of Failures. Christopher S. Vice President, Marketing Technology.