Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The Smell of Popcorn with a B2B Movie. Repurpose Your Best B2B Content. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 74

B2B Creativity Film Trade Shows 74

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 78

Automotive Agency Mobile Trade Shows 78

The Hoffman Agency

FEBRUARY 17, 2020

I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point). I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. In the years since FM’93, I can’t remember how many trade shows I’ve been to.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. Author: Jim Bianchi As president and founder of Bianchi PR, Jim has helped B2B automotive and industrial suppliers to raise awareness and win business for more than 40 years.

Technology 96

Technology Automotive Mobile Software 96

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 4) The channels that product B2B leads.

B2B 67

B2B Report Marketing Survey 67

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Advertising 60

Shift Communications

NOVEMBER 4, 2016

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider.

Agency 60

Agency Healthcare Trade Shows Measurement 60

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Last week I got a list of media registered to attend a popular trade show. Also, see these related posts.

Media Relations 84

Media Relations Media Trade Shows Journalism 84

5W PR

JUNE 10, 2024

For professional haircare brands, in-salon events give an opportunity to engage with B2B and B2C editors as well as stylists for firsthand experiences, while speaking one-on-one with brand spokespeople. The post PR Strategies to Support Professional and Personal Haircare appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Sword and the Script

JANUARY 9, 2018

How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. In B2B organizations, I’ve learned the sales people love an excuse to contact a customer without asking for something explicitly in return. Can your agency bring big ideas and execute?

Media 120

Media B2B Groups Conference 120

Sword and the Script

DECEMBER 30, 2017

Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. And it’s about time.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. If you need help with this, tap a PR agency that has experience in helping vehicle tech suppliers shine at CES. (

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. Aren’t all of those plausible? I think the answer is yes.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Which Departments Most Influence B2B Purchase Decisions? Across all industries the departments that influence buying decisions in B2B are 1) IT 2) finance and 3) business development. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 66

Marketing B2B Print Technology 66

Sword and the Script

FEBRUARY 24, 2015

Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. of social media activities are conducted through outside agencies. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys.

Mobile 60

Mobile Study Survey Marketing 60

Bianchi Biz Blog

JUNE 30, 2022

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Ask their thoughts about their experiences at the show. Leslie is an account supervisor at Bianchi PR with 22 years of B2B PR experience representing clients across multiple industries.

Automotive 74

Automotive Mobile Technology Resources 74

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Whatever fear and doubts we had in pulling off our first F&B trade show evaporated — we knew that we just had to be hungry enough for success.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

JANUARY 27, 2020

It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. Listen up, B2B folks, this goes for you too.).

Privacy 36

Privacy Trade Shows Consumer B2B 36

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Every one of the blogs that Forbes’ magazine featured in its “ 10 B2B Companies That Show What a Killer Blog Looks Like ” identifies the author of its posts.

Blogging 48

Blogging Employee Corporate Google 48

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – trade shows, webinars, conferences, etc. – The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Can Your Company Afford a PR Agency?

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

The Hoffman Agency

MARCH 11, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. appeared first on The Hoffman Agency.

B2B 36

B2B Trade Shows Biotechnology Brand 36