Prohibition

DECEMBER 16, 2022

July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. How to pitch to journalists . At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Creativity 71

Creativity B2C Enterprise Examples 71

Buzzstream

MAY 15, 2024

With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day. When pitching, never lie. Stay genuine.

Google 71

Google SEO Tools Pitching 71

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Prohibition

JANUARY 6, 2023

This is backed by the statistics, its estimated that video accounts for over 80% of all consumer traffic – demonstrating the power of video on internet users, as well as the solution it clearly offers marketers. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

The Resolution Blog

OCTOBER 26, 2015

This “intelligence profile” is where all the initial pitches and campaign ideas are formed. View from a walk in San Diego where one-half of the agency is based. By the end of the meeting, we walk away with a very clear idea of where the client stands, what they want and what. Our steps are simple.

Education 120

Education Measurement B2B Meeting 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. For marketers and PR professionals, alignment matters a great deal. Data-Driven.

Social Media 60

Social Media Media Data B2C 60

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 199

Writing Communications Marketing B2B 199

Prohibition

AUGUST 12, 2022

The short series, titled ‘The New Norm&Al Show’, is a play on words to amplify the message to consumers that plant-based diets are now considered the ‘new normal’. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! How to pitch to journalists .

Consumer 116

Consumer B2C Creativity Social Media 116

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. That’s the reason consumers and professionals are turning to online communities.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

AUGUST 23, 2022

After the firms’ sales plummeted during the pandemic, this campaign sought to reach a new generation of consumers by positioning actress Zendaya at the forefront of the activation – to help target a younger audience. How to pitch to journalists . BMW’s star-studded EV campaign. Goop x Baby2Baby.

Hotels 62

Hotels B2C Trends Fashion 62

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. What about how many editors and reporters to pitch at any one publication? Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. of social media activities are conducted through outside agencies. Marketing Budgets to Grow Digital Spend. a year ago to 13.4%

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. Want to be part of the Off Script series?

Marketing 63

Marketing Technology Data System 63

MaccaPR

MARCH 18, 2015

He called it “the art of communicating with your customers and prospects without selling…instead of pitching your products and services, you are delivering information that makes your buyers more intelligent or perhaps entertaining them to build an emotional connection.” We know consumers don’t want to be bombarded with “Buy this!”

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We Click here to read the entire e-book.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111