Prohibition

APRIL 12, 2024

Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. Recently, several major updates have captured the attention of users and marketers alike – check them out below. Get in contact today to find out how we could help you.

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Social Media Facebook Government B2C 62

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

OCTOBER 10, 2024

This thoughtful storytelling resonated deeply with dog lovers and was a natural fit for the brand. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Marketing 62

Marketing B2C Retail Social Media 62

Solo PR Pro

APRIL 2, 2019

On the B2C side, a similar finding is true. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers.” And what about us? Putting it all together.

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Content Marketing Report Trends B2C 45

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

OCTOBER 25, 2022

The importance of storytelling in PR. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. For more interesting articles from us check out these posts: Five reasons why public relations is important for brands.

Strategy 71

Strategy Brand Branding B2C 71

Prohibition

NOVEMBER 29, 2023

There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals. So, how do you stand out?

B2C 62

B2C B2B Reputation Agency 62

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Strategy 62

Strategy Marketing SEO B2C 62

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” At Contently, I think you know how much we value storytelling by now.

B2B 138

B2B Brand Branding B2C 138

Prohibition

NOVEMBER 17, 2023

Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content. Blurry visuals can turn away potential customers.

Social Media 62

Social Media Media B2C Instagram 62

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. video pr services, video pr agency. Higher SEO ranking means more traffic to your site. Drive Sales.

Video 62

Video Strategy SEO Engineering 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

Solo PR Pro

AUGUST 9, 2022

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 189

Writing Communications Marketing B2B 189

Prohibition

DECEMBER 16, 2022

This was a great example of a relatable campaign which through creative storytelling, seeks to establish an emotional connection with its customers, and more importantly, place them at the forefront of their activations. It also highlights how having strong video content can work well to achieve quality media coverage.

Creativity 71

Creativity B2C Enterprise Examples 71

Polaris

JANUARY 2, 2015

I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. This post was our most viewed in 2014, with more than 2.5

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Individual stories and personal experiences help make those connections; they are real and often more persuasive than abstract arguments.

Policies 59

Policies Publicity Community Construction 59

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. As the content is B2B, rather than B2C in nature, the video should be informative as well as engaging.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. PR grows more in demand. Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

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Marketing Content Marketing Social Media Employee 214

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? I don’t blame you for thinking that. Have a (human) personality.

B2B 49

B2B Social Media Strategy Media 49

PR 20/20

JUNE 25, 2019

And it’s not just B2C. Our agency will forever “look beyond” to what’s next in our quick-paced industry, and it’s with that intrinsic drive that we launched Marketing AI Institute with the mission to make artificial intelligence more approachable and actionable for modern marketers. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

FEBRUARY 6, 2017

As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. This sort of AI will mean Facebook ads will continue to improve in quality, making them a necessary part of any marketing campaign, B2B or B2C. Facebook isn’t shying away from its AI ambitions, either. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. We do have some overlap, but not like a traditional B2C or B2B organization. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved? What exactly is the approach there? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. I started thinking about fanship recently while representing my agency at the 2019 PROI Global Summit, where celebrated marketing strategist David Meerman Scott delivered a keynote address on how fans are made and maintained.

Brand 249

Brand Branding Insurance Insurance 249

Prohibition

NOVEMBER 21, 2022

The importance of storytelling in PR . At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. What is content marketing and how can it help your business?

Fashion 71

Fashion B2C Community Storytelling 71

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite). The Buffer Guide to Video Metrics ”. “

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Blogging Marketing YouTube Content Marketing 48