Deirdre Breakenridge

JANUARY 14, 2019

ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. About Spin Sucks.

Community 184

Community How To Media Ethics 184

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” Why or why not? If so, how?

Government 35

Government Agency Consumer Agriculture 35

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Deirdre Breakenridge

MARCH 2, 2020

Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Our mission?

Community 60

Community Twitter Blogging Resources 60

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Managing PR Agencies.

Training 370

Training Media Training Crisis Communications Reputation 370

Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. This conversation has continued this week via blog and LinkedIn posts, events, and discussions in social media communities.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. Focus 80% on delivering value through educational content and community updates. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms.

Strategy 78

Strategy Marketing Local SEO 78

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Is PR Right for me?” A follow-up blog post by PR 2.0 On Wednesday, February 22nd, at 8:30 p.m. Read more.

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

JUNE 3, 2020

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. It’s a stubborn and multifaceted issue and a real problem that I have blogged about in the past. It’s time to speak up. Campaign Zero.

Communications 253

Communications Construction Community Groups 253

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The suburban communities have a vibrant manufacturing base.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78

Travel Tourism Marketing Local 78

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. UGC encourages interaction and fosters a sense of community among travelers.

Travel 78

Travel Marketing Privacy Community 78

5W PR

NOVEMBER 29, 2024

Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market. Additionally, encouraging user-generated content can create community and foster positive brand sentiment.

Airlines 78

Airlines Marketing Travel Policies 78

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Branding 78

Branding Brand Media Journalism 78

Deirdre Breakenridge

MAY 30, 2019

Our community will also learn the importance of observing the leaders in an organization (regardless of their titles). Some of the topics/questions Ken and the #PRStudChat community will answer include: 1. This was an important question and one that should be explored beyond one student or one blog post. About Ken Jacobs.

Leadership 236

Leadership Community Energy Blogging 236

5W PR

JANUARY 10, 2025

This shift towards sustainable consumption is reshaping the future of alcohol branding, prompting brands to rethink their production processes, packaging materials, and marketing strategies and work with alcohol marketing agencies that can help.

Branding 78

Branding Brand Agriculture Chemicals 78

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” At that time, the company said it had raised $5.5 million in venture funding and had roughly 500 customers.

Software 176

Software Measurement B2B Training 176

5W PR

FEBRUARY 26, 2025

Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist. Community Engagement Strategies Successful accessibility initiatives require deep community engagement.

Industry 78

Industry Nonprofit Guidelines Community 78

5W PR

JANUARY 17, 2025

To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Partner with travel publications, blogs, and online communities that cater to the target audience.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

NOVEMBER 18, 2024

Engage Through Community, Not Just Content: Strong community engagement drives loyalty. Active, genuine engagement fosters a deeper brand relationship and builds a loyal community invested in your brand’s success.

Industry 78

Industry Education Community Trends 78

5W PR

DECEMBER 28, 2024

By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones. Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

5W PR

DECEMBER 5, 2024

Leveraging Social Media Social media platforms offer a powerful way to connect with a target audience and build a dedicated community. Respond to comments, questions, and feedback promptly to demonstrate the company’s commitment to its community.

Video 78

Video Community Social Media Interviews 78

5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. Disabled Sports USA, a leading advocacy organization, partners with ski resorts nationwide to support adaptive sports programs.

Strategy 78

Strategy Sports Training Transportation 78

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 144

Blogging Software B2B Survey 144

5W PR

NOVEMBER 18, 2024

It’s beneficial to work with a SaaS digital marketing agency to achieve the best results. Personalized Communication Personalized communication is the cornerstone of building strong customer relationships. Create tutorials, webinars, and blog posts to help customers learn how to use the product effectively.

Marketing 78

Marketing Knowledge Base Case Study Community 78

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. The post Trending Video Game Marketing Techniques to Boost Sales appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Video 78

Video Trends Marketing Advertising 78

5W PR

DECEMBER 11, 2024

The allure lies in the intense competition, skilled gameplay, and the passionate communities that form around specific games and players. This can enhance brand visibility and credibility within the gaming community. This dedicated fanbase creates a unique environment for brands to engage with consumers in a meaningful way.

Video 78

Video Branding Brand Marketing 78

5W PR

NOVEMBER 27, 2024

Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. Organizations should demonstrate genuine concern for those affected and offer support to communities in need.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. This often requires a collaborative approach between marketing teams, legal counsel, and advertising agencies. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. It also has a great roster of opinion writers from across different sectors of the PR community.

Blogging 119

Blogging Case Study Journalism Resources 119

Deirdre Breakenridge

MARCH 5, 2019

ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? What started as a simple blog, soon became a movement.

Communications 208

Communications Analytics Social Media Media Training 208

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. The post Social Media-Driven PR: Building Brand Success Across Digital Platforms appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. This inclusive approach fosters a sense of community and helps brands build trust and loyalty among a diverse audience.

Trends 78

Trends Consumer Marketing Viral 78

5W PR

NOVEMBER 21, 2024

By fostering online communities and organizing engaging events, publishers can create a loyal fanbase. Building a sense of community can foster loyalty and word-of-mouth marketing. By creating entertaining and informative videos, publishers can reach a wide audience and generate buzz around their books.

Industry 78

Industry Apparel Print Marketing 78

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Respond promptly to comments and messages to build a strong online community. The post Tips for Marketing Your Boutique Hotel to Rival Chain Competitors appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Hotels 78

Hotels Local Travel Marketing 78

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227