Crisis Management 101: Shark Week Case Study, Pt. 1
Shift Communications
JULY 19, 2017
As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. is suffering a crisis. Emily Mong. Senior Marketing Analyst.
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