Agility PR Solutions

DECEMBER 13, 2021

DEI initiatives are driving critical strategy in the C-suite and at brands and businesses of all sizes, but racial disparities continue to be prevalent. in partnership with The Influencer League, uncovers a vast racial divide in influencer marketing. New research from global PR firm MSL U.S.,

Study 146

Study Agency Brand Branding 146

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. How I Built This” is a weekly podcast that offers insights about the most successful people in the world, with a focus on marketing and business. How I Built This .

Agency 401

Agency Interviews Education Television 401

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

5W PR

NOVEMBER 21, 2024

In the competitive landscape of the hospitality industry, building brand loyalty is crucial for long-term success. It involves creating a deep connection between a brand and its customers, fostering trust, and encouraging repeat business. Loyalty to the brand leads them to choose it over competitors.

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Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Ronn Torossian

APRIL 6, 2020

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market. Taking charge of a niche market is not that […].

Brand 195

Brand Branding Marketing Groups 195

Agility PR Solutions

AUGUST 23, 2024

Luxury brands are not exempt from great campaigns from digital marketing agencies, including these 20 great ideas for luxury brands: 1) Louis Vuitton’s Virtual Tours: Louis Vuitton has used virtual tours to showcase their stores and exhibitions, allowing customers to explore their offerings online.

Brand 78

Brand Branding Marketing Agency 78

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Agility PR Solutions

MAY 8, 2024

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI.

Healthcare 114

Healthcare Survey Brand Branding 114

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Flack's Revenge

FEBRUARY 25, 2020

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). The Marketing Guru. A close cousin to the marketing guru is the churner.

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Agency Industry Marketing Brand 177

Ronn Torossian

AUGUST 12, 2019

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

Brand 257

Brand Branding Marketing Agency 257

Prohibition

SEPTEMBER 26, 2024

Influencer marketing is one of the most powerful channels for brands to reach their target audiences, with influencer partnerships becoming a cornerstone of brand strategies for brands looking beyond standard marketing channels to maximise reach. By using AI, marketers can automate many aspects of this process.

Brand 62

Brand Branding Marketing Ethics 62

Prowly

JANUARY 31, 2024

Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.

Case Study 104

Case Study Study Agency Tools 104

5W PR

OCTOBER 1, 2024

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. It emerges as a strategic asset that can significantly impact brand awareness, perception, and loyalty.

Brand 88

Brand Branding Crisis Management Crisis Communications 88

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. In a candidate-driven market, culture matters.

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Brand Branding Employee Engineering 333

5W PR

MARCH 25, 2024

It has been the go-to app for almost all demographics, and businesses are now utilizing the app as an extension of their digital marketing and advertising efforts. Learn more about the best techniques and strategies involving TikTok marketing today with the help of our team at 5W Digital (HOW). Get in touch with us!

Agency 88

Agency Marketing Advertising Advertising 88

Agility PR Solutions

OCTOBER 4, 2022

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […]. appeared first on Agility PR Solutions.

Brand 148

Brand Branding Study Consumer 148

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. In effect, it’s made branding cool again. There’s a lot of evidence that brand building is valuable.

B2B 95

B2B Brand Branding Marketing 95

5W PR

NOVEMBER 20, 2024

In today’s competitive mobile app market, visibility in the App Store is paramount for success. App Store Optimization (ASO) is the process of optimizing the app’s metadata and visibility to improve its ranking in search results and increase downloads, which can be achieved with the help of an app marketing agency.

Marketing 78

Marketing Engineering Advertising Advertising 78

Konnect Agency

OCTOBER 4, 2021

An influencer marketing agency can help measure the success and effectiveness of an influencer campaign beyond looking at likes and comments. Influencer Marketing Agency Services & Solutions for Back-End Analytics. Influencer Marketing Agency Services & Solutions for Back-End Analytics.

Agency 105

Agency Marketing Analytics Instagram 105

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. One of the key aspects of queer-inclusive branding is representation.

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Brand Branding Marketing Community 78

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. It’s about creating a unique space that the brand occupies in the hearts and minds of its target audience. What is a brand positioning statement?

Brand 78

Brand Branding Marketing Ethics 78

5W PR

OCTOBER 9, 2024

market, as highlighted by the recent “ Beauty Made in Italy: See What’s New/What’s Next” event in NYC, hosted by the Italian Trade Agency and Cosmetica Italia. With its rich heritage of artisan craftsmanship and cutting-edge product development, Italian beauty brands are rapidly capturing the attention of American consumers.

Brand 78

Brand Branding Consumer Agency 78

5W PR

OCTOBER 8, 2024

Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. A branding agency can help businesses truly understand why PR is the foundation of successful brand building and identity.

Brand 78

Brand Branding Crisis Management Leadership 78

Remote PR Jobs

SEPTEMBER 25, 2023

As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors. Learn How To Brand And Speak About Yourself PR and media strategy aren't spectator sports. First is market: Talk to the right audience.

Agency 100

Agency Energy Sports Reputation 100

5W PR

NOVEMBER 8, 2024

However, success in the competitive SaaS landscape requires a well-crafted SaaS digital marketing agency. Effective SaaS marketing requires a comprehensive approach that combines content marketing, SEO, PPC advertising, email marketing, social media marketing, product demos, customer success, and data-driven analysis.

Case Study 78

Case Study Marketing SEO eBook 78

5W PR

NOVEMBER 19, 2024

PR now transcends media relations, focusing on strategically managing a brand’s reputation across all digital platforms, fostering meaningful relationships with stakeholders, and shaping public perception. Social media, email marketing, and content marketing are powerful tools for reaching out to stakeholders and building relationships.

Brand 78

Brand Branding Employee Reputation 78

5W PR

OCTOBER 10, 2024

A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

Consumer 78

Consumer Brand Branding Crisis Management 78

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.

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Agency Meeting Retail Energy 161

5W PR

JUNE 8, 2023

In recent years, social media influencer marketing has become an increasingly popular way for brands to reach their target audience. Brands work with influencers who have a significant following on social media platforms like Instagram, TikTok, and YouTube to promote their products and services to their followers.

Brand 88

Brand Branding Marketing YouTube 88

Prohibition

SEPTEMBER 11, 2024

We all know by now that TikTok has been leading the influencer marketing wave in recent years. This movement turns the influencer marketing rulebook on its head, encouraging users to reject overconsumption and the daily influences we face on platforms such as TikTok. However, brands should not see de-influencing as an outright threat.

Strategy 62

Strategy Viral Brand Branding 62

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88

Hotels Brand Branding Crisis Management 88

Mediagraphix PR

JANUARY 16, 2023

With the emergence of social media and other digital platforms, it has become easier than ever to market a jewellery brand online. Digitization has made it important for jewellery brands to stay relevant and in front of consumers’ minds.

Agency 52

Agency Brand Branding Consumer 52

5W PR

OCTOBER 22, 2024

In today’s highly competitive travel and hospitality industry, standing out requires a strategic and integrated approach to marketing. A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings.

Travel 78

Travel Marketing Engineering Advertising 78