Konnect Agency

MARCH 19, 2025

Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. These platforms are revolutionizing the way brands reach consumers by targeting them at the most critical stage of their buying journeyjust before they make a purchase. Its how to do so wisely.

Retail 52

Retail Advertising Advertising Consumer 52

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.

Brand 78

Brand Branding Marketing Guidelines 78

5W PR

OCTOBER 22, 2024

By boosting native content, brands can maximize their reach while keeping messaging authentic. From micro to mega influencers, creators help brands tap into niche audiences with genuine, impactful messages. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. The post Can A PR Agency Be Too Loyal?

Agency 140

Agency Enterprise Retail Energy 140

Agility PR Solutions

FEBRUARY 18, 2020

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. appeared first on Agility PR Solutions.

Industry 133

Industry Brand Branding Retail 133

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . For retail junkies, this one is a no-brainer. PR Daily News Feed. AdExchanger. NRF Smartbrief.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

JANUARY 2, 2025

By aligning your event with a clear purpose, you can strengthen your brands presence and resonate with your audience. Company News: Milestones like retail expansions or brand ambassador announcements provide opportunities to celebrate and share your brands journey while building excitement for the future.

Product Launch 78

Product Launch Strategy Publicity Retail 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Agility PR Solutions

DECEMBER 2, 2020

Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Brand Intimacy is the emotional science behind […].

Brand 117

Brand Branding Retail Study 117

5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. 70% search for specific brands and businesses, and 40% are willing to buy stuff. One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure.

Privacy 199

Privacy Retail Google Travel 199

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution. .”

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Some I knew going in, but others are brand new. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Guest post by Crenshaw Communications intern, Jordan Farbowitz . Exclusive” .

Journalism 344

Journalism International Internal Pitching 344

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

5W PR

OCTOBER 15, 2024

To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was based on the National Geographic series Valley of the Boom , about some of the real heroes and villains of the early days of the commercial internet, and it sent me on a trip in the PR agency Wayback Machine. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Kudos all around. Does the gin work?

Brand 136

Brand Branding Local Hotels 136

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. Curious to see these strategies in action?

Retail 78

Retail Case Study Storytelling Creativity 78

Agility PR Solutions

JULY 30, 2019

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers. The post Retail delivers the goods in new brand intimacy rankings appeared first on Agility PR Solutions.

Retail 60

Retail Brand Branding Customer Service 60

Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

Retail 195

Retail Consumer Agency Strategy 195

5W PR

JANUARY 29, 2025

Attending the CosmoTrends panel and engaging with beauty brands in real-time allowed us to see these trends not only as industry projections but also as tangible shifts gaining momentum across product categories. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty.

Trends 78

Trends Storytelling Consumer Technology 78

ImPRessions - Crenshaw Communications

APRIL 24, 2023

As the Insider article shared, “Baden’s specialty lies in nailing requests for proposals that brands issue when looking for adtech companies to run campaigns. ” Insider’s Rising Stars of AdTech list recognizes those helping the ad industry grab new opportunities, like retail media and streaming TV ads. .”

Retail 156

Retail Engineering Advertising Advertising 156

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service.

Customer Service 227

Customer Service Employee Reputation Leadership 227

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

5W PR

AUGUST 22, 2019

Alise Edgcomb, Vice President, met with dozens of brands and experts on site to assess the state of the industry, particularly as it relates to beauty, wellness and personal care. . The #1 question asked of brands on site was, “How are you different? Alise Edgcomb, Vice President.

Brand 121

Brand Branding Retail Education 121

5W PR

SEPTEMBER 29, 2020

The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus. The post Holiday Shopping Survey appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Survey 158

Survey Retail Consumer Agency 158

Agility PR Solutions

OCTOBER 16, 2022

But new research from category growth design agency ChaseDesign|JGA finds that […]. The post Shoppers’ expectations of tech at retail are high yet often unmet appeared first on Agility PR Solutions.

Retail 78

Retail Technology Agency Brand 78

Shift Communications

NOVEMBER 28, 2014

While many Americans probably (and rightfully) see Black Friday as some kind of contact sport where shoppers duke it out Hunger Games style in big box stores, the retail and marketing worlds view it as one of the year’s most important days. The question for retailers is now: How will your brand set itself apart?

Brand 100

Brand Branding Retail Mobile 100

Agility PR Solutions

APRIL 18, 2019

There’s a power shift in play when it comes to retail spending: the often-underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to new data from cultural insights and strategy agency Cassandra.

Retail 94

Retail Brand Branding Data 94

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Brands often have baseline style guides, but style guides aren’t enough. Systems you may be asked about: market research, previous campaign performance data. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. The stakes couldn’t be higher one misstep in environmental messaging can trigger immediate backlash and long-lasting reputation damage.

Company 78

Company Social Media Data Fashion 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Themes and concepts are the narrative pulse Every company, especially in the tech space, has core concepts and themes they gravitate towards — the narratives that shape their brand identity. These themes are the pulse of your company’s story, the recurrent motifs that your audience should associate with your brand.

B2B 156

B2B Company Storytelling Retail 156