Agency Branding Chemicals Pitching 
The Hoffman Agency
JANUARY 26, 2022
As the daughter of a chemical engineering Ph.D. Assuming ownership of these tasks — and greatly enjoying building out our brand to students and speakers — I realized it was time to reassess my own career path. It’s delicious and can be a lot to handle at first; the taste buds can become a touch overstimulated.
Waxing UnLyrical
JUNE 28, 2018
I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Is it any wonder these opening pitches were barely memorable? Nothing to grab the listener or distinguish one agency from the other. That solution should be tied to your brand promise or unique value proposition.
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