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Why PR is Critical in the Cyber Tech Industry

5W PR

It enhances brand awareness while fostering an aura of authority and expertise, crucial in an industry where trust is king. Crisis control in the digital era Despite stringent precautions, cyberattacks can still happen. Crisis control in the digital era Despite stringent precautions, cyberattacks can still happen.

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. CRISIS LESSON #6: APOLOGIES MUST BE APOLOGETIC.

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Stuck in the middle

PRSay

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience.

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1 Year Working From Home: Personal and Professional Lessons Learned

Konnect Agency

While we can only speak to our own experiences and there aren’t many of us who would consider themselves experts on working from home, one of the benefits of being a PR agency with skills in crisis communication and digital strategy has been our ability to pivot and act fast. Relationship Building. Emma Tiernon.

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B2B Security Vendors: Prepare for Scrutiny

Shift Communications

New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. Craft a 360-degree crisis communications plan. Widening the scope of the crisis comms plan will ensure that, even when a customer is affected, the team will be ready to protect the brand.

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Should the U.S. have Google’s “Right to be Forgotten” too?

David PR Group

According a story from the BBC , disagreements about whether information should be removed or not will be overseen by national data protection agencies. I asked my friend Brook Zimmatore, owner of the brand protection agency Massive in the United Kingdom, about the situation. The post Should the U.S.

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