ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

APRIL 29, 2024

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. More than just press releases While PR pros used to focus on crafting the perfect press release, social media has opened up a whole new world.

B2B 78

B2B Social Media Media Community 78

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task.

Agency 62

Agency Publicity Measurement Strategy 62

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. What is Influencer Relationship Management (IRM)?

Social Media 78

Social Media Media Storytelling Creativity 78

Ronn Torossian

JUNE 1, 2017

Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands. Use a unique voice. That … READ MORE ».

Social Media 218

Social Media Media Agency Branding 218

5W PR

SEPTEMBER 18, 2024

A well-crafted label can significantly impact customer perception, making it essential to grasp the role branding plays in this process, and a branding agency can help businesses achieve precisely that. When a label is created, it translates the brand into a tangible form.

Brand 78

Brand Branding Storytelling Tools 78

Ronn Torossian

JANUARY 29, 2020

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The post Social Media Lead Generation appeared first on.

Social Media 221

Social Media Media Study Report 221

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Brand Branding SEO 98

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Faced with a limited budget, there is an effective way for a brand to effectively increase awareness without overspending, and that’s to work with a media planning agency.

Brand 78

Brand Branding Media Print 78

5W PR

AUGUST 26, 2024

Their ability to connect with audiences on a personal level renders them invaluable allies for influencer agencies and public relations professionals. By seamlessly integrating brands into daily routines, influencers foster a sense of relatability that builds trust and desire among consumers.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

5W PR

JANUARY 26, 2023

Social media metrics are essential for companies to track as they help businesses understand the performance of their social media efforts. Each social media platform has metrics that show the engagement rate, which is a sum of a variety of smaller audience engagements, including things like likes, shares, or comments.

Social Media 88

Social Media Media Company Agency 88

5W PR

JULY 22, 2024

In the highly competitive hospitality industry, where experiences are crucial and competition is intense, a robust public relations strategy can be the secret weapon that distinguishes a business. A well-crafted PR campaign amplifies a brand’s voice, increasing awareness among the target audience.

Publicity 78

Publicity Hotels Travel Crisis 78

5W PR

JULY 30, 2024

Studies highlight that returning customers spend more and are more likely to recommend the brand to others. The psychology of appreciation Humans, as social creatures, crave connection and appreciation. These actions build trust, foster a sense of community, and ultimately, create loyal brand advocates.

Publicity 78

Publicity Case Study Study Employee 78

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit.

Social Media 118

Social Media Fashion Media Travel 118

5W PR

SEPTEMBER 19, 2024

Written by 5WPR Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, and Vice President of Corporate, Michael Padovano When crafting a bold, value-driven stance, brands can benefit from following the core tenets of communication, as embodied in the 5Ws – Who , What , When , Where , and Why : Who: Who is your audience?

Brand 78

Brand Branding Policies Consumer 78

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. The post 5 common mistakes that new PR agencies make—and how to avoid them appeared first on Agility PR Solutions.

Agency 157

Agency How To Consumer Tools 157

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. Companies can build a personal connection with the audience by engaging customers and followers on social media.

Social Media 97

Social Media Media Instagram Strategy 97

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

5W PR

JUNE 25, 2024

New York University hosted a panel discussion for current students on the intricacies of working in public relations. Erin Kaplan highlighted that at her media group working strictly with publications, she manages multiple brands across both print and digital platforms.

Industry 78

Industry Publicity Groups Print 78

5W PR

AUGUST 8, 2024

As brands in the baby gear and maternal health sectors seek to connect with their audience, PR emerges as a powerful tool to amplify their message. In this post, we explore why public relations is essential for brands in the breastfeeding space and how it can enhance their presence during Breastfeeding Awareness Month.

Brand 78

Brand Branding Healthcare Education 78

Prohibition

AUGUST 6, 2024

By putting the relations back into public relations! Connecting with Clients A PR agency should feel like an extension of their client’s marketing team, a seamless bridge between the brand and the media. We are only as good as the brands we represent and the content we create. But how do we do this?

Publicity 62

Publicity B2C Crisis Management Ethics 62

Prohibition

AUGUST 6, 2024

By putting the relations back into public relations! Connecting with Clients A PR agency should feel like an extension of their client’s marketing team, a seamless bridge between the brand and the media. We are only as good as the brands we represent and the content we create. But how do we do this?

Publicity 62

Publicity B2C Crisis Management Ethics 62

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company 78

Company Publicity Financial Crisis Communications 78

5W PR

AUGUST 22, 2024

n a world overflowing with choices, brands transcend product sales—they offer a feeling, a way of life. Standing out amidst this cacophony demands a unique alchemy, transforming a brand from a name on a shelf to a symbol of a desired lifestyle. Differentiation What sets a brand apart in a sea of competitors?

Brand 78

Brand Branding Customer Service Storytelling 78

Prohibition

AUGUST 8, 2024

When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising. Imagine going through your friend’s stories and all of a sudden you get a pop-up ad over your friend’s story from a brand – that is what is being tested.

Advertising 62

Advertising Advertising Social Media Media 62

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Herein lies the indispensable role of public relations. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.

Strategy 78

Strategy Brand Branding Travel 78

5W PR

AUGUST 23, 2023

A public relations degree offers diverse career opportunities. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Mediagraphix PR

JANUARY 16, 2023

With the emergence of social media and other digital platforms, it has become easier than ever to market a jewellery brand online. Digitization has made it important for jewellery brands to stay relevant and in front of consumers’ minds.

Agency 52

Agency Brand Branding Consumer 52

5W PR

AUGUST 2, 2024

Enter influencer marketing agencies , that are able to develop powerful collaborations between brands and influential figures commanding specific audiences. This strategic partnership offers a win-win situation, propelling both brands and influencers forward.

Brand 78

Brand Branding Advertising Advertising 78

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 167

Consumer Brand Branding Marketing 167

5W PR

MARCH 25, 2024

While many social media platforms are rising in popularity today, nothing can come close to the success of TikTok in this space. It was also named Agency of the Year at the 2023 American Business Awards®. Notably, 5W consistently provides top-tier companies with an innovative, audacious, and goal-oriented communication strategy.

Agency 88

Agency Marketing Advertising Advertising 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.” So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations builds trust and credibility. Public Relations builds trust and credibility.

Publicity 62

Publicity Brand Branding SEO 62