5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. By adopting privacy-first strategies, brands can position themselves as customer-centric and forward-thinking leaders.

Advertising 143

Advertising Advertising Privacy Ethics 143

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

JULY 10, 2023

The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms.

Retail 65

Retail Marketing Consumer Tools 65

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Branding 284

Branding Brand Small Business Retail 284

Agility PR Solutions

JULY 30, 2019

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers. The post Retail delivers the goods in new brand intimacy rankings appeared first on Agility PR Solutions.

Retail 60

Retail Brand Branding Customer Service 60

Agility PR Solutions

OCTOBER 16, 2022

But new research from category growth design agency ChaseDesign|JGA finds that […]. The post Shoppers’ expectations of tech at retail are high yet often unmet appeared first on Agility PR Solutions.

Retail 78

Retail Technology Agency Branding 78

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

Agility PR Solutions

FEBRUARY 18, 2020

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. appeared first on Agility PR Solutions.

Industry 129

Industry Brand Branding Retail 129

Agility PR Solutions

DECEMBER 2, 2020

Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Brand Intimacy is the emotional science behind […].

Branding 117

Branding Brand Retail Study 117

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

5W PR

OCTOBER 22, 2024

By boosting native content, brands can maximize their reach while keeping messaging authentic. From micro to mega influencers, creators help brands tap into niche audiences with genuine, impactful messages. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. The post Can A PR Agency Be Too Loyal?

Agency 140

Agency Enterprise Retail Energy 140

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Branding Brand B2C 170

5W PR

OCTOBER 25, 2023

For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Branding Brand Viral 78

ImPRessions - Crenshaw Communications

APRIL 24, 2023

As the Insider article shared, “Baden’s specialty lies in nailing requests for proposals that brands issue when looking for adtech companies to run campaigns. ” Insider’s Rising Stars of AdTech list recognizes those helping the ad industry grab new opportunities, like retail media and streaming TV ads. .”

Retail 156

Retail Engineering Advertising Advertising 156

Prohibition

SEPTEMBER 25, 2023

After experiencing significant success in the retail sector, we’ve added to our portfolio further by winning luxury home interior brand, Voyage Maison. Following the huge success from the Furn activity, Riva Home has now awarded us a second press office brief to repeat the same success with the Voyage Maison brand.

Branding 62

Branding Brand Retail Reputation 62

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. With an influx of indie brands on the market, it can be difficult to gain a cult following. Beauty brands should focus on quality over quantity when creating content.

Brand 78

Brand Branding Retail Social Media 78

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. This is where food PR agencies excel.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Branding 254

Branding Brand Web Content Marketing 254

5W PR

JULY 3, 2024

Brands showcased sustainable and visually appealing designs, particularly in the snack and plant-based sectors. Brands are responding by emphasizing transparency and ethical practices in their production processes. Foodservice to Retail Pipeline and Health-Conscious Trends The transition from foodservice to retail is happening rapidly.

Trends 78

Trends Retail Trade Shows Ethics 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Themes and concepts are the narrative pulse Every company, especially in the tech space, has core concepts and themes they gravitate towards — the narratives that shape their brand identity. These themes are the pulse of your company’s story, the recurrent motifs that your audience should associate with your brand.

B2B 156

B2B Company Storytelling Retail 156

5W PR

OCTOBER 17, 2024

The holiday season is a prime time for toy sales when retailers and manufacturers strive to capture the hearts and wallets of eager consumers. Additionally, the holiday season is marked by a surge in gift-giving, making it a prime opportunity for toy retailers to capitalize on shoppers’ generosity.

Strategy 78

Strategy Mobile Marketing Retail 78

5W PR

JUNE 26, 2023

However, the main question that most brands tend to face is when they should start their holiday marketing efforts. There are a few things that brands should consider when thinking about the ideal timing and strategies to begin holiday marketing that will lead to success. Other brands can also benefit, not just retailers.

Branding 78

Branding Brand Retail Strategy 78

5W PR

NOVEMBER 9, 2023

Many companies claim to offer AI-powered solutions, but it’s increasingly important for brands and marketers to distinguish between AI interfaces and genuine AI technology. Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media.

Trends 78

Trends Retail Advertising Advertising 78

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. And some are using the brand narrative in adverse ways. The shift to inclusive branding and communications In recent years DE&I (Diversity, Equity and Inclusion) has moved to the forefront.

Strategy 78

Strategy Branding Brand How To 78

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies. Contact us for our podcast services !

Branding 71

Branding Brand Marketing Retail 71

5W PR

OCTOBER 15, 2024

To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

OCTOBER 10, 2024

The holiday season presents a unique opportunity for alcohol brands to boost sales and create lasting customer relationships. By implementing effective marketing strategies with the help of an alcohol marketing agency , businesses can capitalize on the festive atmosphere and drive consumer demand.

Strategy 78

Strategy Marketing Retail Consumer 78

Agility PR Solutions

APRIL 18, 2019

There’s a power shift in play when it comes to retail spending: the often-underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to new data from cultural insights and strategy agency Cassandra.

Retail 94

Retail Branding Brand Data 94

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. 70% search for specific brands and businesses, and 40% are willing to buy stuff. One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure.

Privacy 199

Privacy Retail Google Travel 199

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

Retail 195

Retail Consumer Agency Strategy 195

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Kudos all around. Does the gin work?

Branding 136

Branding Brand Local Hotels 136

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

Prohibition

MARCH 14, 2023

Prohibition PR, a top 10 PR agency in the North and specialisms in the retail sector , is pleased to announce its latest appointment, online interiors destination furn.com. Initially, we were impressed with Prohibition PR’s understanding of the brand and the previous work they’ve done in the sector.

Retail 71

Retail Agency Trends Reputation 71