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How pandemic and cultural pressures impact consumer connection to brands

Agility PR Solutions

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. The post How pandemic and cultural pressures impact consumer connection to brands appeared first on Agility PR Solutions.

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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! What changes have you seen in the PR travel & tourism industry, and its measurement? Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

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How Travel PR Drives Engagement and Customer Loyalty

5W PR

Effective storytelling makes a brand more relatable and it also encourages repeat business and fosters loyalty. This is why brands need travel PR firms that excel at featuring behind-the-scenes looks, traveler testimonials, and unique destination highlights to create emotional and meaningful connections with the target audience.

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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The festival promotes environmental awareness and rainforest conservation, contributing to Malaysia’s tourism industry and local economies. billion (or USD 681 million).

Marketing 101
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As the Carolean era begins, what next for brand Britain?

Mark My Words

Well, for one, both households were run by matriarchs who acted as instinctive managers of the family brand. As such, brand Britain became inextricably linked to Her Majesty. As the Carolean era begins, what next for brand Britain? As the Carolean era begins, what next for brand Britain? | PR | Campaign Asia.

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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Let real travelers share their stories, and share the brand’s too.

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From Jetpacks to Big Yellow Boots – It’s Campaign Round Up Time

Prohibition

The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so. And now we kind of want a Big Yellow Boot… Tourism NZ and The Beautiful Game The FIFA Women’s World Cup is being co-hosted by both New Zealand and Australia and kicks off later this month. Great work!

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