Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Crisis Communications Reputation 370

Melissa Agnes

AUGUST 5, 2014

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. Each semester, the winning agency actually gets their campaign chosen and then implemented and launched by the client company.

Marketing 228

Marketing Case Study Airlines Course 228

5W PR

FEBRUARY 9, 2025

Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time. When you do pitch, keep it brief and relevant. Journalists receive hundreds of pitches weekly.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience.

How To 78

How To Media Case Study Technology 78

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Effectively pitching stories to the media requires identifying relevant news angles and providing compelling content.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on.

Case Study 92

Case Study Crisis Study Strategy 92

5W PR

MARCH 2, 2025

Industry case studies offer concrete proof points of an organization’s capabilities and insights. Cultivate connections with respected defense journalists by providing genuine expertise and insights rather than promotional pitches. Media relationships also play a critical role in amplifying thought leadership.

Leadership 78

Leadership Technology Policies Case Study 78

Shift Communications

OCTOBER 27, 2014

We then worked with our consumer teams in both the Boston and San Francisco offices to pitch the infographic and insights to various media outlets. I sense a case study coming on… after we finish off the Halloween candy. Zach Burrus. Marketing Analyst. Zach Burrus. Marketing Analyst. Creative Data Marketing'

Infographics 164

Infographics Case Study Creativity Data 164

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

Communications Conversations

AUGUST 25, 2015

Its still one of those tactics that’s often talked about by companies and agencies, but rarely executed well. I get the pitches. And, I hear/read about other people getting the pitches. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ).

Case Study 60

Case Study Study Local Twitter 60

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. The best are succinct, informed, and tailored to deliver the freshest content.

Company 203

Company Case Study Trends Crisis Management 203

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. What is it like moving from agency to in-house?

Digital PR 71

Digital PR SEO Agency Pitching 71

Flack's Revenge

SEPTEMBER 15, 2020

And PR success comes more easily with sales success, case studies, and testimonials from happy customers. It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are). It is hard to sell when no-one has heard of you. Enter ABM . Here are some ways.

B2B 177

B2B Case Study Enterprise Resources 177

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 195

Training Media Training Crisis Communications Reputation 195

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. To ensure warm leads are protected and not lost in the stream of other pitches, the interaction history means that the wider team can also see if a journalist has replied.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Public Relations Sydney

OCTOBER 12, 2014

Case studies Case studies are short explanations of a project or issue your charity has worked on. Case studies are a great way to showcase the great work the charity is doing as well as promote the charity. Case studies are also an effective tool to encourage people to donate or support the charity.

Case Study 90

Case Study How To Study Pitching 90

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Wadds Inc.

MAY 17, 2023

The issue is compounded by tightening budgets within agencies and communication teams. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. Innovation is not normative within public relations practice.

Publicity 141

Publicity Case Study Privacy Ethics 141

Shift Communications

OCTOBER 6, 2017

For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study. Not pitching reporters: Seems counterintuitive? Share your thoughts below!

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. While this doesn’t always pay dividends, it’s one good option to generate publicity in news voids.

B2B 147

B2B Pitching Case Study Local 147

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Favorite a user’s tweet. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Meltwater case study. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, Embryo is an agency and offers kind of integrated services. Alice: Yeah, sure.

Strategy 62

Strategy SEO Pitching Banking 62

The Proactive Report

JANUARY 21, 2017

She gets calls from big agencies all the time because their teams can’t book segments like she can. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. I get the most bizarre pitches that have less than nothing to do with what I write about. What’s the secret?

How To 100

How To Media Case Study Resources 100

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

JUNE 8, 2017

You’ve diligently pitched a top journalist for months and she just agreed to do a story on your company. The rule of thumb in our office is to pitch at least a handful of contacts weekly and stay in touch in a relevant way. The strategy session between the agency and client hit some snags and everyone was forced back to square one.

Case Study 149

Case Study Pitching Social Media Employee 149

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74

Sword and the Script

JULY 20, 2021

Customer case studies, testimonials and reviews. Pitch your content to industry publications to ensure the right people see your message. Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape.

B2B 190

B2B Company Marketing SEO 190