Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Or in this case, what your blog is all about. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. Turn Your Case Studies Into Content.

Blogging 282

Blogging Case Study Social Media Instagram 282

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Encouraging participation in social media campaigns, writing blog posts, or speaking at industry events gives employees a voice.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook.

Writing 109

Writing Case Study Study Brand 109

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Identify the specific publications, journalists, and influencers who cover that niche.

How To 78

How To Media Case Study Technology 78

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Check out this monster case study from AccessDirect. Check out this recent Instagram ad from Militza Yovanka. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

5W PR

MARCH 2, 2025

Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences. Industry case studies offer concrete proof points of an organization’s capabilities and insights. Webinars provide another powerful platform for showcasing thought leadership.

Leadership 78

Leadership Technology Policies Case Study 78

Melissa Agnes

AUGUST 7, 2014

These are the professors who assign literature reviews and case studies for students to prepare for them to contribute and add to the scholarly literature with their own research projects and proposals. However, suggest leading crisis communication consultants and agencies working in the field for them to follow on Twitter.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

5W PR

MARCH 8, 2025

Write your “About” section in first person, sharing your journey and philosophy as a speaker. Consider writing LinkedIn articles about industry trends or speaking techniques. Write blog posts that expand on your keynote themes. Create case studies detailing successful events and measurable audience impact.

Branding 78

Branding Brand LinkedIn Case Study 78

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Crisis Communications Reputation 195

Flack's Revenge

SEPTEMBER 15, 2020

And PR success comes more easily with sales success, case studies, and testimonials from happy customers. It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are). It is hard to sell when no-one has heard of you. Enter ABM . Here are some ways.

B2B 177

B2B Case Study Enterprise Resources 177

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. At Crenshaw, we can and do win industry awards this way. But you’ll need to adapt your message and focus for each one.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

The Proactive Report

MARCH 27, 2020

Here are some ideas: Write useful blog posts and post the links in your social content. Agencies could teach graphic design to small businesses or students. Create goodwill and a sense of being connected to your community. They will be will be watching. Don’t come across as tone-deaf or opportunistic. Provide factual updates.

Crisis 225

Crisis How To Small Business Social Media 225

Melissa Agnes

FEBRUARY 17, 2015

My hope is that this will turn into a good resource for scholars and young professionals – and for those of you who are ambitious enough to write me, perhaps you can connect with one another in the comments section and beyond (you’ll notice that networking is advice I share with you further down). Learn, learn, learn.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Public Relations Sydney

OCTOBER 12, 2014

Case studies Case studies are short explanations of a project or issue your charity has worked on. Case studies are a great way to showcase the great work the charity is doing as well as promote the charity. Case studies are also an effective tool to encourage people to donate or support the charity.

Case Study 90

Case Study How To Study Pitching 90

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

PRSay

OCTOBER 29, 2021

It is not only about one case study, one class or one semester. How is that affecting your writing? He is currently working in an Argentinean PR agency. There’s a phrase that goes something like this: “You don’t know what you don’t know.”. I think change needs to start at the university level.

Nonprofit 158

Nonprofit Case Study Corporate Tools 158

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. If it is not paid, steer clear.

Pinterest 120

Pinterest Case Study Internal International 120

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life.

Digital PR 71

Digital PR SEO Agency Pitching 71

Deirdre Breakenridge

JULY 9, 2018

If you have to write a research report, how could that research help your client’s business? If you have to read a case study, what ideas could your client take from it? Most teams in PR agencies are organized by specialty. Envision all your work supporting that client. Use your teacher’s network.

Social Media 150

Social Media Media Case Study Analytics 150

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Meltwater case study. Muck Rack case study. Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects,” according to a case study about GPH.

Software 150

Software Case Study Advertising Advertising 150

The Proactive Report

JANUARY 21, 2017

She gets calls from big agencies all the time because their teams can’t book segments like she can. See what they write about. I get the most bizarre pitches that have less than nothing to do with what I write about. Media Relations is a core part of PR and can be one of the trickiest. What’s the secret?

How To 100

How To Media Case Study Resources 100

Buzzstream

DECEMBER 30, 2024

For example, when Squid Game was trending, digital PR agency Rise at Seven pitched a story about how their client saw a rise in shoe sales for a type of shoe popularized by the shows participants. Personal angle – journalists always look for case studies and real people impacted by current events. Lets look at an example.

Pitching 62

Pitching Trends Google Data 62

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. Many agencies have trouble integrating this kind of reactive PR and newsjacking into their workflow. Get approval from the stakeholders on those quotes.

Digital PR 62

Digital PR Pitching Study Google 62

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. Or at the very least, write stories about the right high profile figures.

Agency 74

Agency Industry Tools Software 74

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role would depend even more on my colleagues.

Software 151

Software How To SEO System 151

Waxing UnLyrical

FEBRUARY 16, 2011

The shoes finally came, I loved ‘em and ended up writing & talking more about them, as I did on BNET … and WUL earlier… and here again… and have started using them as a case study in presentations. I don’t get paid to write for BNET, but I like to do it anyway.

Publicity 108

Publicity Media Case Study Nonprofit 108