Ishmael's Corner

DECEMBER 2, 2014

Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 124

Storytelling Examples B2B Chemicals 124

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Nothing to grab the listener or distinguish one agency from the other. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82