Ronn Torossian

SEPTEMBER 5, 2018

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team?

Creativity 207

Creativity Communications Banking Energy 207

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Happy Thanksgiving from all of us at Crenshaw Communications! Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. The implication is that its team is free to offer top creative and client-centered work. And it sometimes applies. Entrepreneurial spirit.

Agency 351

Agency Creativity Corporate International 351

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

Ronn Torossian

JUNE 23, 2021

At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage. The post Creative PR Messaging Essentials appeared first on. With the help of PR, businesses can level the playing field between themselves and bigger competitors.

Creativity 195

Creativity Reputation Publicity Company 195

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies.

Creativity 118

Creativity Agency Enterprise Exercises 118

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Collaborative agencies make sure the right people are connected to the right projects.

Communications 202

Communications Nonprofit Creativity Agency 202

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

Agency 223

Agency How To Construction Advertising 223

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . within a PR agency setting or in-house. . Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency.

Agency 182

Agency Banking International Internal 182

The Resolution Blog

MARCH 10, 2022

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook. I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

B2B 156

B2B Creativity Interviews Agency 156

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

.” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. The latest release is unveiled in lofty terms on the agency’s own website. .” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time.

B2B 177

B2B Software Ethics Leadership 177

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Set workflow and communications processes right away. Yet getting the ball rolling is easier said than done.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. It’s the perfect time to be inquisitive and test your creativity.

Internal 398

Internal International B2B Construction 398

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019.

Agency 259

Agency Creativity International Internal 259

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. The PR Week.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team. Don’t be shy.

How To 266

How To Agency International Internal 266

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” Why or why not? If so, how?

Government 35

Government Agency Consumer Agriculture 35

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. It makes for treacherous territory for brands that need to assert their values but good news for communicators who can help.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Agility PR Solutions

DECEMBER 13, 2020

Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. The post 2021 campaigns will need empathy, creativity and connectivity appeared first on Agility PR Solutions.

Creativity 133

Creativity Healthcare B2B Agency 133

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. “As

Report 156

Report Communications B2B Enterprise 156

Agility PR Solutions

JANUARY 6, 2022

labor shortage has caused communications agencies to become far more creative in delivering services. The post 10Fold CEO shares communications, HR & tech predictions for 2022 appeared first on Agility PR Solutions. In […].

Communications 156

Communications Creativity Agency Company 156

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256