ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. So how do you get the most out of the PR firm relationship?

Agency 310

Agency Measurement Meeting Reputation 310

Ronn Torossian

NOVEMBER 9, 2023

Internal corporate communication is essential for a successful organization. Importance of internal corporate communication Internal corporate communication involves exchanging information, ideas, and messages within an organization. This communication is crucial for multiple reasons.

Internal 195

Internal International Corporate Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Happy Thanksgiving from all of us at Crenshaw Communications! A strong news cycle.

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Agency B2B B2C Pitching 310

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

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Agency Survey Social Media SEO 223

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. UVM – A dewy young intern may think UVM is a prominent college, but UVM refers to the number of unique visitors per month that a news website receives.

Agency 192

Agency International Internal Pitching 192

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. But in PR, calling an agency “independent” is sometimes a polite way of saying “cheap.” And it sometimes applies.

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Agency Creativity Corporate International 351

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

Data 312

Data Communications Data-Driven PR Analytics 312

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.

Agency 182

Agency Banking International Internal 182

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

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Agency Creativity Strategy Communications 322

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.

How To 266

How To Agency International Internal 266

Ronn Torossian

DECEMBER 11, 2024

Companies must commit to a culture of transparencyboth internally and externallyand recognize that open communication is not just a moral obligation, but a strategic necessity. The post The New Era of Corporate Transparency: Why Open Communication is Key to Trust appeared first on.

Corporate 195

Corporate Communications International Internal 195

Deirdre Breakenridge

APRIL 17, 2017

Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size.

Measurement 247

Measurement Communications Banking Crisis Communications 247

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. The post Terms You Overhear During A PR Internship appeared first on Crenshaw Communications.

Journalism 344

Journalism International Internal Pitching 344

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Set workflow and communications processes right away. Yet getting the ball rolling is easier said than done.

Agency 310

Agency Meeting B2B Conference 310

PRSay

MARCH 16, 2020

Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. PRSA and the PRSA Health Academy are taking action to involve members in addressing the communications challenges of the current crisis. To date, T.

Crisis 218

Crisis Communications Publicity Resources 218

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019.

Agency 259

Agency Creativity International Internal 259

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Here are three steps for effective crisis communications management: 1. Once someone at your company or agency partner (i.e.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . At Crenshaw Communications, our team has developed and executed a number of high-impact PR programs across EMEA and APAC. Invest in your setup.

International 268

International Internal Agency Examples 268

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved. Pay promptly.

How To 315

How To Employee Training Interviews 315

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 174

Measurement Communications Banking Survey 174

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Communications will play a key role in promoting the vision and programs. Empathy is essential.

Trends 187

Trends Communications Skype Employee 187

Ishmael's Corner

MARCH 10, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team.

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Agency Storytelling Communications Marketing 168

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. The campaign highlighted the lack of gender diversity among speakers at events for key industries and culminated with a full-day conference on International Women’s Day showcasing business women in C-level positions. About Crenshaw Communications.

Communications 156

Communications B2B Web Conference 156

PRSay

JANUARY 26, 2021

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

PRSay

MAY 6, 2022

With the internship season on the horizon, PRsay asked agency leaders from PRSA’s Counselors Academy for their thoughts on what makes a strong program. Interns represent the future of our profession. We take pride in finding interns who align with our values and strive to learn from a team of senior professionals.

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Agency International Internal Meeting 124