ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. Stop crying or I’ll give you something to cry abou t”.

Media Training 256

Media Training Training Agency Crisis 256

Ishmael's Corner

OCTOBER 19, 2014

Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. Client Phrase. “We

Agency 143

Agency Media Training Conference Training 143

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

5W PR

OCTOBER 14, 2024

A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust. Media Training Providing media training to key personnel ensures preparedness for handling media inquiries. It’s also helpful in delivering consistent messaging.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. In short order, it was followed a barrage of requests from media asking to use the footage.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

5W PR

JULY 11, 2024

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. In this dynamic environment, effective communication has never been more critical. Media training fosters media literacy.

Media Training 78

Media Training Training Media Privacy 78

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This in turn has put the onus on PR agencies to evolve their skillsets and service offerings to support clients’ business objectives.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency International Internal Media Training 87

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency.

Agency 100

Agency eBook Training Media Training 100

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Corporate 195

Communications Conversations

SEPTEMBER 14, 2017

And, they’re just not respected by big companies and agencies (that’s not me saying it–that’s coming right from the people I’ve talked to about this the last few months). People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising. So, there’s a gap.

Media Training 0

Media Training Training Social Media Media 0

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Effective communications needs a mix of “rich” and “lean.” Misguided media relations strategy. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. We recently collaborated on an in-depth whitepaper produced by Business Wire. Identify When and How to Go Pro.

How To 221

How To Media Training Financial Storytelling 221

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations. Am I in the way? A fifth wheel?

Interviews 208

Interviews Media Construction B2B 208

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” A handful of agencies. In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. ” What comes up? A couple academic institutions attempting to pull it off. And an Eventbrite list.

Media Training 68

Media Training Training Social Media Media 68

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. But in all agencies, the importance of business communication can’t be underestimated. The good news is most agencies have a healthy supply of preferred templates to help new recruits learn the business-writing ropes.

Training 159

Training Writing Pitching Video 159

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Beyond generating brand visibility, what do you want your PR coverage to communicate? But that’s just the beginning.

Media 199

Media Interviews YouTube Advertising 199

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

JULY 25, 2018

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. Schnatter stepped away from the company and apologized, yet even as he did so, he insisted that the agency team had coerced him to utter the word. (He They’re also instructive. He’s the client.

Media Training 120

Media Training Agency Reputation Instagram 120

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. These messages should be clear, concise, and consistent across all communications channels.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

The Proactive Report

OCTOBER 19, 2015

Communicate. Communication. Communication: PR is a communication function. Yes, everyone needs to be able to use email, messenger, texting and other methods of communicating, but our jobs go so much further. how to communicate visually. understand the community active in each platform or network.

Communications 100

Communications Training Web Analytics 100

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media.

Company 136

Company Interviews Reputation Privacy 136

PRSay

APRIL 2, 2020

For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Communicators can also be the “helpers” to the media right now. You will always find people who are helping.’”. Remember, we’re all in this together.

Skype 206

Skype How To Crisis Pitching 206

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. The year was 2003.

Skype 122

Skype LinkedIn Media Training Agency 122

Landis PR

JULY 29, 2024

Having a partner well-versed in national and local communications within these highly charged industries is vital to cutting through the clutter and making your messages known. Communications, media and PR market in San Francisco The thriving communications agency marketplace is very segmented in Northern California.

Communications 59

Communications Healthcare Biotechnology Tourism 59

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. The post When A Founder Does PR Damage appeared first on Crenshaw Communications.

Leadership 136

Leadership Media Training Employee Travel 136

Communications Conversations

JANUARY 23, 2018

And, that’s proven to be true given she’s went from corporate communications manager to senior leader of Securian’s digital channels in the last six years. From way back when he penned his now infamous letter telling us FH was a brand agency–not a PR agency. LeeAnn Rasachak, Securian.

Social Media 141

Social Media Media Marketing Leadership 141