5W PR

NOVEMBER 5, 2024

Public relations is a strategic communication discipline that helps organizations build and maintain positive relationships with their stakeholders. A well-crafted message can resonate with audiences, drive engagement, and ultimately achieve desired communication outcomes. Message development is a critical component of effective PR.

Strategy 78

Strategy Communications Crisis Management Media 78

Ishmael's Corner

MARCH 10, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team.

Agency 166

Agency Storytelling Communications Marketing 166

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Top 10 Storytelling Posts of 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. What a weird year.

Storytelling 142

Storytelling Exercises Communications Publicity 142

5W PR

NOVEMBER 7, 2024

Storytelling around these medications, however, requires a careful balance of information that highlights efficacy, promotes realistic expectations, and respects medical guidance, especially as side effects and criticism are frequently highlighted in the media.

Communications 78

Communications Education Storytelling Consumer 78

5W PR

SEPTEMBER 25, 2023

One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand. Brand storytelling aims to evoke emotions, forge connections, and communicate the brand’s unique identity.

Storytelling 78

Storytelling Branding Brand Consumer 78

5W PR

JANUARY 3, 2024

Crafting unforgettable experiences through strategic communications is an art that goes beyond mere interaction. In a world inundated with information and stimuli, strategic communication becomes the linchpin for organizations and individuals seeking to make a lasting impression. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

Ishmael's Corner

DECEMBER 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). Tuesday’s list covered considerable ground.

Storytelling 113

Storytelling Blogging Communications Publicity 113

Ishmael's Corner

SEPTEMBER 15, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

Technology 135

Technology Agency Real Estate Storytelling 135

Ishmael's Corner

FEBRUARY 1, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead.

International 106

International Internal Agency Storytelling 106

ImPRessions - Crenshaw Communications

MAY 31, 2024

We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. So, what’s a PR person to do?

Trends 203

Trends How To Ethics Reputation 203

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Ishmael's Corner

MARCH 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. To this point, we’ve considered the methodology as our intellectual property.

Storytelling 82

Storytelling Communications Agency Publicity 82

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. The post Where Do You Find Data For PR Storytelling? appeared first on Crenshaw Communications.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. An effective PR agency shouldn’t need constant hand-holding to understand these themes.

B2B 156

B2B Company Storytelling Retail 156

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations.

Agency 117

Agency Crisis Communications Consumer 117

Ishmael's Corner

DECEMBER 15, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces.

Communications 78

Communications Storytelling Internal International 78

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. That explains why if you audited the content generated by PR (in-house + agency), you would find most efforts capture little or no anecdotal content. They bring realness to the storytelling. It makes no sense.

Storytelling 136

Storytelling Communications Employee Engineering 136

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Ishmael's Corner

NOVEMBER 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Here’s the unfiltered version of a Q&A that touches on topics ranging from the future of communications to our differentiation. Happy 20th Anniversary on your operation in Asia!

Interviews 113

Interviews Agency Communications Storytelling 113

Ishmael's Corner

OCTOBER 1, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications.

Storytelling 60

Storytelling Communications Agency Publicity 60

Prohibition

OCTOBER 13, 2022

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. The most powerful tool in storytelling is personalisation. Establish your brand voice through PR.

Storytelling 62

Storytelling B2C B2B Consumer 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication.

Trends 333

Trends Industry Government Data 333

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? Yet, the vast majority of content developed.more.

Storytelling 74

Storytelling Agency Communications Publicity 74

Ethical Voices

JUNE 12, 2023

Joining me in this week’s episode is Zainab Chaudary , Senior Vice President at New Heights Communications. I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. Folks who worked at that organization bring a very different perspective to advocacy communications.

Ethics 70

Ethics Storytelling Communications Training 70

Ishmael's Corner

DECEMBER 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Global Communications Is a Mentality, Not a Function appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Communications 106

Communications Storytelling Internal International 106

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Ishmael's Corner

DECEMBER 2, 2014

Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

5W PR

SEPTEMBER 11, 2023

Effective communication of research findings is crucial to ensure wider public knowledge. Effective communication of research findings is essential to ensure that the implications and benefits of the research are clear, relatable, and actionable. Storytelling Every research study has a story behind it.

Publicity 78

Publicity Communications Study Storytelling 78

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

ImPRessions - Crenshaw Communications

MAY 4, 2015

In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

Storytelling 120

Storytelling Insurance Insurance Film 120

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. What do they think?

Storytelling 114

Storytelling Conference Survey Communications 114

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Expert producers.

Communications 161

Communications Storytelling Film Training 161

Ishmael's Corner

OCTOBER 16, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement.

Storytelling 78

Storytelling Agency Communications Publicity 78

Ishmael's Corner

AUGUST 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’re in the business of communications. I put out a call to arms across the Agency for acronyms that surface on a regular basis. It’s weird. But that’s not how we roll. Still, it.more.

Storytelling 165

Storytelling Agency Communications Publicity 165

Ishmael's Corner

FEBRUARY 22, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every person in a consultancy — and not just a PR agency … could be any type of professional services firm — has experienced a client who adds what we’ll call “extra obstacles” to achieving success.

Agency 71

Agency Storytelling Communications Publicity 71

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Not only is every story unique, but the methods in which each one is told vary greatly.

Storytelling 106

Storytelling B2B Creativity Technology 106