Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Digital agency – doesn’t that sound impressive and in demand? This is the first. Not usually.

Agency 188

Agency SEO Advertising Advertising 188

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help.

Leadership 98

Leadership Social Media Agency Strategy 98

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. LinkedIn values professional insights and thought leadership. TikTok’s algorithm rewards authentic, entertaining content that feels native to the platform.

Social Media 109

Social Media Brand Branding Crisis Management 109

ImPRessions - Crenshaw Communications

MARCH 12, 2020

For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. But this is not the time to overpromise. Give people things to do.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. Timely Response Speed matters in crisis communication. The post What is Crisis PR?

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership. There is no cost to use it. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

5W PR

NOVEMBER 18, 2024

It’s beneficial to work with a SaaS digital marketing agency to achieve the best results. Personalized Communication Personalized communication is the cornerstone of building strong customer relationships. Community Building Creating a sense of community can strengthen customer relationships and improve retention.

Marketing 78

Marketing Knowledge Base Case Study Community 78

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers.

Employee 202

Employee Community Leadership Enterprise 202

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Media Training 195

Media Training Training Crisis Communications Reputation 195

5W PR

JANUARY 26, 2025

Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Brand Branding Employee 78

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter.

Nonprofit 197

Nonprofit Financial Community Leadership 197

PRSay

JUNE 29, 2020

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. He is currently working in an Argentinean PR agency. There’s been great progress.

Community 109

Community Banking Corporate Conference 109

5W PR

FEBRUARY 5, 2025

Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values. They provide permanent homes for your thought leadership and allow you to address customer questions and concerns in depth.

Brand 78

Brand Branding Media Journalism 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Community – the era of command and control is over, especially in networked agencies.

Agency 114

Agency Energy Marketing Financial 114

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Hunter.io . What are some of your must have PR tools for coverage?

Tools 232

Tools Radio Trends Pitching 232

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Actively engage in relevant industry conversations on platforms like Twitter, LinkedIn, and relevant community forums.

How To 78

How To Media Case Study Technology 78

PRSay

SEPTEMBER 15, 2020

Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. Why did you decide to pursue leadership roles within the Richmond Chapter , and also at the national level? What’s top of mind now in the Richmond PR community? .

Meeting 157

Meeting Leadership Community System 157

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. It was refreshing and exciting and definitely influenced my decision to join the agency. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process. big, little, agency, in-house)?

Software 148

Software Agency Pitching Analytics 148

PRSay

JANUARY 26, 2021

It’s not our place to question how the Capitol police and other law-enforcement agencies managed the deadly riot, but the optics shared around the world tell a very particular story. Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

5W PR

FEBRUARY 15, 2025

This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership. ” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth.

Brand 78

Brand Branding Storytelling Exercises 78

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

Publicity 199

Publicity Government Employee Crisis 199

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. Plus, the agency gets bragging rights for making it happen. So what’s a PR pro to do? Gotta love that!)

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Businesses spend millions on brand reputation and community service. They hire high-powered PR agencies. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Prowly

FEBRUARY 26, 2025

In-house teams and agencies that stay ahead know mentions are still important (and probably will be forever), but also put a lot of effort into starting movements ignited by quality content that results in target audience loyalty and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first.

Digital PR 104

Digital PR Case Study SEO Measurement 104

PRSay

FEBRUARY 3, 2020

He then went on to open his own agency in New York City, becoming the first African American to gain national prominence as a PR practitioner. We have come far in a PR community that was once mostly segregated. What does society lose from this gap in leadership diversity? Baker was a first. APR, Debra A. Areas to improve.

Publicity 218

Publicity Leadership Groups Creativity 218

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. In 2023, the oldest Gen Zers will turn 26 years old.

How To 163

How To Employee Leadership Nonprofit 163

Shift Communications

JANUARY 17, 2022

With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. It’s never been more important for communicators to consider and prioritize the impact of proposed plans on the feelings of others before doing it. It’s a year for reassessing PR strategy. Here’s what they said.

Strategy 178

Strategy Community Technology Consumer 178

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 182

Software Marketing Leadership B2B 182