5W PR

NOVEMBER 29, 2024

Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market. Personalized Marketing In the age of data-driven marketing, budget airlines can leverage customer data to offer personalized experiences.

Airlines 78

Airlines Marketing Travel Policies 78

5W PR

APRIL 11, 2025

Marketing professionals face unique challenges when promoting these games, as they must balance legal considerations with engaging content that highlights the skill-based nature of the games. Understanding Skill-Based Games and Their Market Position Skill-based gambling games occupy a distinct position in the gaming landscape.

Strategy 78

Strategy Marketing System Education 78

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.

Travel 78

Travel Tourism Marketing Local 78

5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts.

Travel 78

Travel Marketing Privacy Community 78

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different.

B2B 179

B2B Software Ethics Leadership 179

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

JANUARY 17, 2025

In the ever-evolving landscape of travel, destination marketing has become increasingly sophisticated. To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers.

Tourism 78

Tourism Travel Marketing Local 78

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The suburban communities have a vibrant manufacturing base. Toronto is a rapidly growing city.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. To capitalize on this trend, casinos must adopt a robust online content marketing strategy.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

5W PR

NOVEMBER 26, 2024

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

5W PR

DECEMBER 4, 2024

In today’s competitive beauty market, standing out requires more than just high-quality products. It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Storytelling Storytelling is a powerful tool in lifestyle marketing.

Branding 78

Branding Brand Marketing Storytelling 78

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

5W PR

DECEMBER 11, 2024

As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing. The allure lies in the intense competition, skilled gameplay, and the passionate communities that form around specific games and players. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Branding Brand Marketing 78

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. This authentic content can be a powerful marketing tool, as it helps to build trust and credibility. Respond promptly to comments and messages to build a strong online community. Encourage guests to share their experiences on social media using branded hashtags.

Hotels 78

Hotels Local Travel Marketing 78

5W PR

NOVEMBER 18, 2024

It’s beneficial to work with a SaaS digital marketing agency to achieve the best results. Personalized Communication Personalized communication is the cornerstone of building strong customer relationships. Community Building Creating a sense of community can strengthen customer relationships and improve retention.

Marketing 78

Marketing Knowledge Base Case Study Community 78

5W PR

NOVEMBER 21, 2024

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. By fostering online communities and organizing engaging events, publishers can create a loyal fanbase. Building a sense of community can foster loyalty and word-of-mouth marketing.

Industry 78

Industry Apparel Print Marketing 78

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency.

Agency 161

Agency Report Print Healthcare 161

5W PR

NOVEMBER 7, 2024

Casinos across the globe have launched innovative marketing campaigns to attract visitors and stand out in a competitive market. Macau’s marketing campaigns emphasize the region’s luxurious accommodations, world-class entertainment, and diverse dining options.

Marketing 78

Marketing Fashion Sports Reputation 78

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Event & Experiential Marketing.

Training 370

Training Media Training Crisis Communications Reputation 370

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Trends How To Travel 95

5W PR

NOVEMBER 25, 2024

However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before. Transparency and Open Communication One of the most crucial steps in navigating a crisis is to be transparent and open with the customers.

Hotels 78

Hotels Crisis Marketing Policies 78

Stephen Waddington

AUGUST 13, 2020

Here are 25 things to think about if you’re thinking of going freelance or starting an agency. The market is saturated Create a business plan. It’s a hugely supportive community for anyone working solo in PR. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency. Get fit and healthy.

Agency 147

Agency Insurance Insurance Banking 147

Agility PR Solutions

JULY 31, 2022

Prevailing opinion in the comms industry seems to be that most influencers/creators are in the marketing game for fame and fortune, but new research from MMI Agency finds that 77 percent of influencers in its new survey say they do so because they have a passion for their respective subject areas, and two-thirds (66 percent) […].

Community 146

Community Survey Agency Industry 146

Deirdre Breakenridge

MARCH 2, 2020

Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together.

Community 60

Community Twitter Blogging Resources 60

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

5W PR

NOVEMBER 6, 2024

To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. These are simply communities where gamers discuss and recommend new games.

Video 78

Video How To Marketing Television 78

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. The authenticity of this long-term relationship has helped Nike maintain its position as a market leader in athletic wear.

Branding 78

Branding Brand Marketing Guidelines 78

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Salesforce Marketing Cloud customers reported 28% higher email engagement when incorporating customer photos and reviews into their campaigns.

System 99

System Tools Policies Measurement 99

5W PR

FEBRUARY 26, 2025

Many supplement companies limit their market reach by overlooking accessibility initiatives that could expand their customer base while building meaningful brand equity. Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist.

Industry 78

Industry Nonprofit Guidelines Community 78

5W PR

JANUARY 4, 2025

However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing. To stand out in a crowded market and maximize their return on investment (ROI), indie game studios must adopt a strategic approach to their marketing efforts.

Marketing 78

Marketing Instagram Advertising Advertising 78

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. However, success in this dynamic market requires a strategic approach and working with beauty PR firms. market, PR is not just an option but a necessity. The Pivotal Role of PR in K-Beauty’s U.S.

Branding 78

Branding Brand Marketing How To 78

5W PR

JANUARY 10, 2025

This shift towards sustainable consumption is reshaping the future of alcohol branding, prompting brands to rethink their production processes, packaging materials, and marketing strategies and work with alcohol marketing agencies that can help.

Branding 78

Branding Brand Agriculture Chemicals 78

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007. Read more.

Twitter 281

Twitter System Community Healthcare 281

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. I also don’t think its new products have gained the market traction they need. This isn’t a new problem.

Software 176

Software Measurement B2B Training 176