ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

5W PR

JANUARY 25, 2025

The fashion retailer’s experience highlights how environmental messaging mishaps can lead to legal action, consumer trust erosion, and significant financial losses. We help clients develop social media strategies that maintain message integrity across platforms while engaging meaningfully with digital communities.

Company 78

Company Social Media Data Fashion 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Businesses spend millions on brand reputation and community service. They hire high-powered PR agencies. Yet we assume that businesses, especially retailers, will strive for an Amazon-like level of customer service because it’s the only way to compete today.

Customer Service 227

Customer Service Employee Reputation Leadership 227

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. “To

Study 170

Study Branding Brand B2C 170

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. African American, 2.6%

Agency 100

Agency How To Survey Employee 100

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

Creativity 120

Creativity SEO Mobile Journalism 120

Cision

JULY 31, 2017

Email and social media have become two of the most important channels, and more than 60 percent of retailers already have integrated both into their marketing campaigns. Twitter has reached more than 320 million users, and Facebook now boasts more than 2 billion users. Send us a message to get started today.

Strategy 215

Strategy How To Social Media Consumer 215

MaccaPR

JULY 24, 2019

The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. Fast forward a few years and now Target’s #TakePride campaign was featured on billboards, across their website and with retail items.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Businesses spend millions on brand reputation and community service. They hire high-powered PR agencies. Yet we assume that businesses, especially retailers, will strive for an Amazon-like level of customer service because it’s the only way to compete today.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Journalism 113

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

It also gives us a sense of community. A benefit of working at an agency is the diverse list of clients across different industries. In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. KATHARINE RIGGS, ACCOUNT EXECUTIVE . “I I love a diverse client roster”.

Conference 156

Conference Employee Retail Trends 156

5W PR

JUNE 15, 2020

For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. This could mean content showing community involvement, investment in causes important to the target audience, or a full-on positive brand reputation campaign.

Crisis 113

Crisis Digital PR Retail Reputation 113

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. and China on international adoptions.

Meeting 94

Meeting Retail Groups Hotels 94

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. However, I feel I have won the professional job lottery in my new role at Newgate Communications with managing partner Richard Barton.

Local 120

Local Retail Newspapers Sports 120

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Following the organisation’s partnership with Macy’s, the fund has taken in more than $60 million in donations from customers and partners of the retail chain. Go Red For Women.

Engineering 22

Engineering Education Retail YouTube 22

Stephen Waddington

JULY 21, 2020

You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out. In a recent post I wrote about how to scale an agency out of lockdown. In the agency market there are opportunities that have been created by COVID-19. Agencies exist to provide specialist skills or scale.

Crisis 78

Crisis Agency Enterprise Local 78

Rock the Status Quo

JANUARY 1, 2015

Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Become a part of their social community. When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. Some are doing it, but quite a few are not.

Branding 100

Branding Brand YouTube Social Media 100

Shift Communications

FEBRUARY 14, 2022

Consider Savage X Fenty, which only recently launched but regularly receives more visible praise than other lingerie retailers. If it’s been built at the expense of slavery, a low-wage labor force, or poor working conditions, acknowledge it and find ways to give back to these marginalized communities.

Trends 78

Trends Marketing Consumer Community 78

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

5W PR

OCTOBER 10, 2024

By implementing effective marketing strategies with the help of an alcohol marketing agency , businesses can capitalize on the festive atmosphere and drive consumer demand. This can help create a sense of community and authenticity. Partner with retailers to create exclusive holiday displays or promotions.

Strategy 78

Strategy Marketing Retail Consumer 78

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Branding Brand How To 78

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. Engage with the audience Indie beauty brands must also engage and build a community around the brand. With an influx of indie brands on the market, it can be difficult to gain a cult following.

Branding 78

Branding Brand Retail Social Media 78

5W PR

OCTOBER 25, 2023

It particularly strengthens community-driven commerce, with skincare, makeup, crafting supplies, and home improvement products being the most popular purchases. Booktok BookTok, or “Book TikTok,” is a thriving TikTok community passionate about literature.

Trends 78

Trends Branding Brand Viral 78

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? How many heads? This is where it gets interesting. How First, in terms of “how,&# they listen. They listen a LOT. Then they plan.

Travel 87

Travel Case Study Creativity Advertising 87

5W PR

DECEMBER 11, 2018

As co-founder of Tribe Dynamics, a marketing technology firm that works with fashion and beauty brands, Connor Begley notes that the online retailer Fashion Nova “has a small army of individuals whose only job is working with both influencers and consumers to provide really cool direct brand experiences.”. Get your customers to pitch in.

Fashion 74

Fashion Social Media Branding Brand 74

5W PR

JUNE 14, 2023

They can also help in creating a sense of community. Furthermore, brands can explore retail partnerships to increase distribution. The post 5 Ways to Market Healthy Snacks appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Interactive quizzes or challenges can encourage consumer participation.

Marketing 88

Marketing Consumer Education Retail 88

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Corporate Training 106

Shift Communications

JULY 29, 2020

Have you widened the aperture on the communities you serve and the impact you have on your team and the world? Brick and mortar retailers have transformed overnight into omnichannel power houses. The first place to start is by examining the values, mission and purpose of the organization.

How To 78

How To Retail Employee Community 78

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

wiredPRworks

FEBRUARY 11, 2019

Captivate key communities? Founded in 1990, CoryWest Media is a creative innovation consultancy that works with its clients to attract attention, build brands, and captivate communities in 4D. Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Konnect Agency

JULY 2, 2020

And because I loved his book so much, I wanted to provide some key takeaways to our community of readers who can hopefully take these tools and apply them to their own personal and professional lives – just as I aim to do. The post The Art of Negotiation in Public Relations and Social Media Strategy appeared first on Konnect Agency.

Social Media 91

Social Media Strategy Publicity Media 91

Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR. It’s a phrase very common in the client community. Have you been ‘ghosted’ before?

Ethics 62

Ethics Communications Pitching Retail 62

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. will soon name a new agency to handle public relations for its HSN brand.

Agency 28

Agency Retail Apparel Mobile 28

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. We’ve worked with many credit unions and community banks. It’s part of the industry’s historic DNA. People helping people.

Banking 60

Banking Marketing Financial Community 60

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. But I would argue that beyond that influencer endorsement you need a level of micro approval to drive that word of mouth conversation in your own small community. Oprah’s book club gone community access cable.

Television 68

Television Consumer Retail Community 68