5W PR

NOVEMBER 21, 2024

They range from storytelling and engagement to partnerships, events and feedback. Strategic storytelling involves creating compelling narratives. Through social media campaigns, loyalty programs, and community involvement initiatives, Marriott has created a strong connection with its customers.

Branding 78

Branding Brand Storytelling Employee 78

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. On Thursday, October 25 th at 12:00 p.m. You can learn more about Martin here.

Community 148

Community Big Data Media Resources 148

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement. 

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. This inclusive approach fosters a sense of community and helps brands build trust and loyalty among a diverse audience.

Trends 78

Trends Consumer Marketing Viral 78

5W PR

JUNE 17, 2024

Storytelling and Content Creation Travel PR is all about crafting and sharing compelling stories that resonate with the target audience. Effective storytelling makes a brand more relatable and it also encourages repeat business and fosters loyalty. Here is what an effective PR strategy should look like.

Travel 78

Travel Crisis Management Tourism Storytelling 78

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Seamless transitions between sections ensure a compelling storytelling experience. Share it within your professional networks and online communities to amplify its reach. Here's why.

Case Study 130

Case Study Study Writing How To 130

5W PR

SEPTEMBER 14, 2023

Brand loyalty goes beyond transactional interactions and involves advocating for the brand and building a sense of community. Storytelling Incorporate storytelling into campaigns to create emotional connections. Storytelling engages customers and allows them to connect on a deeper level.

Consumer 148

Consumer Branding Brand How To 148

The Hoffman Agency

APRIL 26, 2024

Like a sort of self-actualization magpie, I’ve built up a treasure trove of ideas, storytelling skills, niche interests, good friends, hobbies, habits, artifacts and trinkets — an ever-growing collection of cool stuff. The post Setting Up Shop at The Hoffman Agency in London appeared first on The Hoffman Agency. and APAC.

Agency 36

Agency Internal International Energy 36

5W PR

AUGUST 8, 2024

Engaging with the Community Breastfeeding is not just a personal choice but also a community-supported endeavor. PR campaigns can create platforms for brands to engage directly with their audience, fostering a sense of community. PR campaigns can effectively spread this message through targeted content.

Branding 78

Branding Brand Healthcare Education 78

5W PR

OCTOBER 8, 2024

A branding agency can help businesses truly understand why PR is the foundation of successful brand building and identity. Engaging with Stakeholders Effective PR involves building and maintaining relationships with a diverse range of stakeholders, including customers, employees, investors, media, and communities.

Branding 78

Branding Brand Crisis Management Leadership 78

5W PR

MAY 21, 2024

Evoke emotions such as excitement, hope, or empowerment through storytelling. Utilize storytelling to highlight the unique features and disruptive potential of the technology. Niche publications Industry-specific publications and online communities have a significant influence on their target audience.

Technology 127

Technology Trends Company Storytelling 127

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Sounds nothing less than crazy, right?

Agency 68

Agency Internal International Storytelling 68

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

Storytelling 130

Storytelling Airlines Film Energy 130

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Crisis Communications Reputation 195

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands.

Social Media 52

Social Media Agency Media Mobile 52

5W PR

NOVEMBER 1, 2024

Whether you’re a brand just dipping your toes in or a bigger player, we identify the right mix of influencers—from celebrities, experts, and athletes to community-level changemakers—tailored to varying budgets and levels of influence.

Pinterest 78

Pinterest Viral Instagram Community 78

5W PR

AUGUST 26, 2024

Their ability to connect with audiences on a personal level renders them invaluable allies for influencer agencies and public relations professionals. Authentic storytelling Successful influencer collaborations are rooted in authentic storytelling.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media Internal International 78

5W PR

AUGUST 2, 2024

Enter influencer marketing agencies , that are able to develop powerful collaborations between brands and influential figures commanding specific audiences. Influencers serve as brand ambassadors, broadcasting messages to communities already trusting their opinions. The marketing landscape has evolved dramatically.

Branding 78

Branding Brand Advertising Advertising 78

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 28, 2023

This is a key reason sales sees a deficit of conventional outlets, but a surge in insider media (like podcasts by sales tech companies, LinkedIn communities, etc.), produced by the sales community itself. This is what we do at Crenshaw Communications. Sales-related topics just aren’t sexy to *most* media.

B2B 156

B2B Journalism Enterprise LinkedIn 156

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Captivate key communities? Get to know digital marketing and storytelling. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND. Your life would be a-m-a-z-i-n-g!

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

5W PR

JANUARY 26, 2024

Influencer relationships involve ongoing engagement, effective communication, and shared values, creating a symbiotic alliance that resonates with the influencer’s audience. Access to target audiences Influencers have established communities of engaged followers that align with specific demographics or interests.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

AUGUST 7, 2024

Recommendations from friends, family, and online communities are trusted more readily than advertisements. Captivating storytelling Craft compelling narratives weaving the brand’s values and mission into a tapestry of captivating stories. Beyond just services, showcase the impact on the community.

Hotels 78

Hotels Community Travel Storytelling 78

5W PR

JANUARY 3, 2024

By crafting messages that resonate with emotions and beliefs, strategic communicators can establish a connection and relevance. Storytelling The power of storytelling can’t be overstated in this context. Interactivity allows for a two-way dialogue, transforming communication into a dynamic and participatory experience.

Communications 78

Communications Storytelling Nonprofit Measurement 78

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level.

How To 78

How To Resources Storytelling Community 78

5W PR

AUGUST 20, 2024

In this evolving digital landscape, the strategic use of influencer PR with the help from influencer agencies can significantly bolster a brand’s connection with its audience, fostering a deeper level of trust and engagement. Authenticity Central to successful influencer PR is authenticity. Selecting the right influencers is paramount.

Consumer 78

Consumer Ethics Storytelling Agency 78

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Ethical Voices

JUNE 12, 2023

Folks who worked at that organization bring a very different perspective to advocacy communications. I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take.

Ethics 70

Ethics Storytelling Communications Training 70

PR for Anyone

JULY 27, 2024

You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Community Impact : Highlight how local communities are celebrating or supporting their athletes. This could include fundraising efforts, community events, or special programs designed to foster local talent.

Media 130

Media Pitching Local Training 130

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

5W PR

JULY 29, 2024

One effective method is using storytelling to relate real-life experiences with cyber threats. Public relations can showcase how advancements in this field positively impact lives, businesses, and communities worldwide. Sharing stories of individuals overcoming scams, breaches, or attacks can personalize the issue.

Publicity 78

Publicity Technology Ethics Storytelling 78

5W PR

AUGUST 30, 2024

Gone are the days when PR was solely about creativity and storytelling. This is not just about having a single tagline that fits all but rather about tailoring messages to specific communities in an authentic way. The Rise of Data-Driven PR Data has become a cornerstone of modern PR strategies.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Branding Brand Marketing 52

5W PR

MARCH 4, 2024

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Host live Q&A sessions, spark engaging discussions, and create polls that build a community around the brand and destination. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips.

Travel 78

Travel Consumer Strategy Tourism 78