Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

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Trade Shows Trends Meeting Agency 52

5W PR

APRIL 10, 2025

These regulations impact everything from technical specifications shared in marketing materials to discussions at trade shows and conferences. The post PR and Export Controls in Defense Technology: A Guide to Compliance Communication appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Technology 78

Technology Communications Training Education 78

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

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Conference Trade Shows Branding Brand 62

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 78

Automotive Agency Mobile Trade Shows 78

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

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Trade Shows Conference System Social Media 88

The Hoffman Agency

FEBRUARY 17, 2020

I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point). In the years since FM’93, I can’t remember how many trade shows I’ve been to. It’s amazing to me that trade shows continue to survive, let alone thrive.

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Trade Shows Mobile Travel Hotels 36

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. It’s something that we’ve seen our clients focus on. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

The Hoffman Agency

MARCH 12, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. appeared first on The Hoffman Agency.

B2B 36

B2B Trade Shows Biotechnology Branding 36

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Unless it’s a category-creating product launch or the announcement of a celebrity business partnership, formal press conferences are often not necessary.

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Product Launch Trade Shows Insurance Insurance 120

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Look for industry conferences, trade shows and associations. This impacts client retention or job security nicely – whoot! ).

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Publicity Trade Shows Google Twitter 100

Bianchi Biz Blog

OCTOBER 3, 2022

It’s still true that no other conference or exposition attracts such a unique critical mass of forward-thinking, tech-oriented mobility, vehicle and automotive executives, influencers, analysts, and auto journalists as CES does. If you need help with this, tap a PR agency that has experience in helping vehicle tech suppliers shine at CES. (

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Automotive Mobile Technology Hotels 128

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

JANUARY 9, 2018

How B2B Marketing Can Get More out of Trade Shows. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing. In my observation, people still want something tangible – a brochure, a paper, a report – to hold in their hand and put into their conference bag.

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Media B2B Groups Conference 121

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. In the meantime, holding my breath for the conference that either prohibits popcorn or transforms it into another tier of sponsorship. Looking for an agency partner that can both bring creative ideas and. execute them? Give our services a try.

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B2B Creativity Film Trade Shows 75

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

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Transportation Meeting Newspapers Media 100

Bianchi Biz Blog

SEPTEMBER 30, 2021

No other automotive expo or conference brings together such a critical mass of advanced-thinking, tech-oriented automotive and vehicle technology executives, analysts, and automotive journalists as CES. And of these, most will be busy for two solid days attending the major automaker press conferences. We can offer some help here.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars. FAQ What is a Tech PR Agency?

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Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Sword and the Script

DECEMBER 30, 2017

The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 7) How B2B Marketing Can Get More out of Trade Shows. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 3) The Future of Marketing Looks More like Public Relations.

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Blogging B2B Content Marketing Trade Shows 82

Shift Communications

SEPTEMBER 30, 2015

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). As PR people, we often get to experience them both – from an attendee/exhibitor-perspective and a conference-perspective. Just as there are two sides to every story, there are also two sides to every event.

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How To Trade Shows YouTube Conference 60

Shift Communications

APRIL 1, 2015

Once you’ve found an influencer, simply choose the action you want to take to subtly attract their attention, such as retweeting their last tweet: The SHIFT AIR will revolutionize influencer management, especially in rich interaction environments such as conferences, trade shows, cultural events, and other high-density places.

Trade Shows 60

Trade Shows Technology Mobile Google 60

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 88

Crisis Employee Trade Shows Local 88

Konnect Agency

FEBRUARY 1, 2021

With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world. Will this replace the need for multi-day marketing conferences? – Christina Dobson.

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Marketing Instagram Facebook Consumer 52

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. 7) One PR firm or integrated marketing agency is as good as another. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools.

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Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

JUNE 30, 2022

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Ask their thoughts about their experiences at the show. Re-imagined Detroit Auto Show Offers Auto Suppliers Opportunities to Showcase Their Technologies. 9 Reasons Our PR Agency May Not Respond to Your RFP.

Automotive 74

Automotive Mobile Technology Interviews 74

Sword and the Script

FEBRUARY 24, 2015

of social media activities are conducted through outside agencies. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices.

Mobile 60

Mobile Study Survey Marketing 60

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR Fuel

JUNE 16, 2021

For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . Instead, consider hiring a press release distribution agency. An agency will already have strong connections with journalists within your industry niche. Avoid Unnecessary Stress.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

The Hoffman Agency

MAY 23, 2018

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally.

Trade Shows 28

Trade Shows Conference Industry Internal 28

The Hoffman Agency

APRIL 8, 2019

There’s ease, too – it’s less complex to manage a single country PR agency account team. But there are obvious downsides, primarily being unable to support markets with communications that might benefit from increased awareness, even if on an ad hoc basis (around, for instance, a key trade show).

Publicity 28

Publicity Agency Trade Shows Resources 28

MaccaPR

FEBRUARY 10, 2015

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Social Media 48

Social Media Marketing Media YouTube 48

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – trade shows, webinars, conferences, etc. – The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Can Your Company Afford a PR Agency?

Publicity 106

Publicity Automotive Transportation Trade Shows 106

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

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Airlines Exercises Fashion Print 120

Bianchi Biz Blog

JANUARY 19, 2023

This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 81

Automotive Transportation Technology System 81

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

The Hoffman Agency

JANUARY 27, 2020

It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

The Hoffman Agency

MARCH 11, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. appeared first on The Hoffman Agency.

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B2B Trade Shows Biotechnology Branding 36