Agency Construction Product Launch 
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Some of the pressure we encounter in PR is preventable, however.
ImPRessions - Crenshaw Communications
MARCH 6, 2018
Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. The PR team’s carefully constructed media strategy will inform the choice of what outlet to offer an exclusive.
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ImPRessions - Crenshaw Communications
MAY 9, 2016
The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2016
What does the recent Nobel Prize have to do with good public relations agency business practices? Here are some of the questions you should ask as you construct your next letter of agreement, based on some of the tenets prescribed by Nobel recipients Oliver Hart and Bengt Holmström. No, there’s not a Nobel for PR.
Sword and the Script
OCTOBER 2, 2018
He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Here’s an example from page 57 (pictured nearby): 72% of CMOs say they have a leading role in promotion; 34% of CMOs say they have a leading role in new products; 31% of CMOs say they have a leading role in pricing; and.
PRSay
AUGUST 29, 2024
Earlier this summer, my agency, Carabiner Communications , celebrated a milestone — 20 years in operation. But can agencies thrive solely through remote work? A full-time virtual agency Today, Carabiner is a marketing and PR services provider with 35 active team members and over 30 organizations on our client roster.
5W PR
MAY 30, 2024
Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits. Construct press releases that encapsulate the essence of the story.
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