ImPRessions - Crenshaw Communications
NOVEMBER 19, 2021
The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. There’s no one to manage the agency. Your goals are fuzzy. Or changing.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2021
As a PR agency team , we also have a lot to be thankful for at our firm. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack.
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Business Wire
NOVEMBER 30, 2020
Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.
Ronn Torossian
DECEMBER 29, 2021
These days, people have a growing sense of agency over how they’re able to make purchases, re-enter the workplace, and relate to other people. […]. The post Consumers and Values appeared first on. That’s why companies have had to shift their approach to innovation, design, and growth.
Ronn Torossian
NOVEMBER 21, 2024
In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions.
Ronn Torossian
MARCH 1, 2022
Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […]. The post Consumer Trends that Impact Marketing Strategies appeared first on.
Agility PR Solutions
APRIL 7, 2022
With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.
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