5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Their followers view them as trusted peers rather than distant stars.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness. Public relations crises can destroy decades of brand equity in mere hours.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. This fact would have been material to consumers in their purchasing decision regarding the PS Vita. Read the FTC Guidelines. us.playstation.com/psvita/ #GAMECHANGER. PR TAKEAWAY.

Guidelines 168

Guidelines Employee Training Social Media 168

5W PR

FEBRUARY 26, 2025

The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content. The FDA’s supplement marketing guidelines intersect with ADA compliance needs, creating unique considerations for accessibility-focused campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 89

Guidelines Brand Branding Advertising 89

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Brand 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 3, 2025

A solid crisis response framework includes: A designated response team with clear roles Pre-approved messaging templates Stakeholder communication protocols Social media response guidelines Legal review processes Companies should maintain an updated contact list of key decision-makers who can be reached 24/7 during a crisis.

Reputation 78

Reputation Brand Branding Crisis 78

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

FEBRUARY 16, 2025

This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. More importantly, it has created a genuine association between the athlete and the brand that resonates with consumers. Since 2003, this collaboration has generated over $1 billion in value for Nike.

Brand 78

Brand Branding Marketing Guidelines 78

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations. Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Brand Branding Crisis Management 78

5W PR

SEPTEMBER 28, 2020

Having a distinct PR voice means that the consumers are going to be able to connect to the brand a lot quicker because they are going to get familiar with that personality, and as a result, develop better brand awareness. All of the employees can stick to the outlined guidelines and always refer back to them when creating new content.

Publicity 158

Publicity Guidelines How To Social Media 158

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics B2B Measurement 204

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. How do we make Skidz the hero of our consumer’s pant buying story?

Pitching 79

Pitching Agency Creativity Guidelines 79

ImPRessions - Crenshaw Communications

JULY 15, 2020

For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” ” Content, content, and more content. Don’t get cancelled. Now is the time to ramp up digital and social content, yes.

Reputation 221

Reputation How To SEO Guidelines 221

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

MaccaPR

JANUARY 13, 2025

Consumers expect transparency and genuine interactions with people which builds trust and loyalty. Authentic, human-focused storytelling is gaining ground as consumers tune out AI-generated messages that are generic or promotional. In one survey, consumers were 2.4x In the era of AI, though, brand authenticity is crucial.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. I hope to see guidelines on how to better integrate measurement for paid influencers, and the shifting digital-data landscape.”. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Guidelines plus creative freedom. Face it: If it sounds like a press release or looks like an ad, consumers will be turned off, which defeats the purpose of paying for influencer marketing at all.

Brand 128

Brand Branding Guidelines Creativity 128

Shift Communications

JANUARY 21, 2016

Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the FDA’s guidelines for sugar intake as a way to sway them into eat their veggies? How can you fine-tune your own consumer insights? There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

Consumer 60

Consumer Guidelines Course Storytelling 60

5W PR

SEPTEMBER 12, 2024

This is where branding agencies come into play. Benefits of a Strong Brand Recognition Consumers are more likely to trust a familiar brand. Consumers often pay a premium for products or services associated with a strong brand. When consumers readily recognize a brand, they are more inclined to choose it over competitors.

Brand 78

Brand Branding Guidelines Customer Service 78

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support. Guidelines.

Social Media 88

Social Media How To Media Guidelines 88

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

How To 176

How To Media Guidelines Pitching 176

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. This is an ongoing and time-consuming job. One agency sued an influencer recently for failing to live up to his/her end of the contract.

Marketing 98

Marketing Case Study Instagram Guidelines 98

Sword and the Script

NOVEMBER 1, 2022

As a response to the crowd, consumers are starting to push for simple, relevant and easy-to-digest pieces of content that feel personalized to them. Consumers want the content they view to be tailored to them. Grace Hallen is a Digital Marketing Specialist at Brandpoint , a content-first digital marketing agency.

Media 135

Media Survey Guidelines Education 135

PR Fuel

MARCH 22, 2022

Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Over 60% of consumers purchase products after watching videos. Otherwise, they won’t publish your press releases.

How To 105

How To Guidelines Writing Pitching 105

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. In the case of celebrity endorsements, the brand or marketing agency develops an idea and script for promoting the product. Brands may offer a few guidelines, but the influencer is in charge of the voice and tone of the sponsored content.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Konnect Agency

FEBRUARY 24, 2020

Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos. Brands must be careful when giving guidelines to influencers on what to say to avoid overly branded content.

YouTube 98

YouTube Brand Branding How To 98

5W PR

OCTOBER 29, 2018

Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Many consumers use multiple social platforms , and you have the opportunity to either reinforce your brand or create confusion based on how you’re positioned and how your message is perceived. Social media PR can be a moving target.

Social Media 89

Social Media Media Privacy Guidelines 89

5W PR

OCTOBER 3, 2024

As brands seek to connect with increasingly fragmented audiences, influencer, and influencer agencies have emerged as powerful intermediaries that shape consumer perceptions and drive sales. Create Authentic Content Influencers should be encouraged to create natural and engaging content that resonates with their audience.

Marketing 78

Marketing Guidelines Crisis Management Crisis 78