5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Branding Brand Agriculture 88

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. The answer lies in understanding the evolved traveler.

Travel 78

Travel Consumer Strategy Tourism 78

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show. We can offer some help here! ).

Automotive 128

Automotive Mobile Technology Hotels 128

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. I understand Golin was recently chosen to handle consumer PR for Kraft Heinz Company’s UK brands.

Hotels 120

Hotels Agency Radio Measurement 120

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Hotel Chain Drinks From the Fountain of Youth. European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes. But local caffeine purveyors claimed victory for raising the visibility of indie options and reminding consumers that they have a choice. Does the gin work?

Branding 136

Branding Brand Local Hotels 136

Barokas

SEPTEMBER 12, 2018

Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door. I told my dad my goal was to continue growing the agency and extend our services into many new areas.

Agency 138

Agency Hotels Healthcare Enterprise 138

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

Ethical Voices

MARCH 10, 2025

I’m the co-founder and CEO of Refuerzo Collaborative, a Latina-owned public relations agency based in Austin, Texas. We’re one of the few agencies in a state that is 42 percent Latino doing media relations in Spanish. I’ve worked with agencies where this is a very gray issue. Would become a DEI issue.

Ethics 46

Ethics How To Newspapers Agency 46

Shift Communications

JANUARY 30, 2020

The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

5W PR

AUGUST 7, 2024

Brands fiercely compete for attention, inundating consumers with messages and promises. In an age of digital overload, consumers crave authenticity and genuine interactions. That satisfied guest who received exceptional service at a hotel might leave a glowing review on TripAdvisor or share their experience on social media.

Hotels 78

Hotels Community Travel Social Media 78

MaccaPR

JULY 10, 2014

What’s most remarkable is that Southwest bravely encourages its flight attendants, within certain parameters, to create their own pre-flight entertainment – just as our agency advises clients to empower their employees to become advocates for their brands. Hilton Hotel & Resorts’ "Vacationitis" PR Campaign.

Travel 89

Travel Airlines Hotels Marketing 89

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. We know of an agency that accidentally issued a press release with the word “public” misspelled throughout the release. “Sometimes your total obliviousness just blows my mind.”

Hotels 120

Hotels Film Television B2B 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. Top execs were accused of spending millions on parties, hotels and travel.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Agility PR Solutions

JULY 25, 2018

When Mexican vacation and hospitality company Original Group invested $54 million to relaunch Temptation Cancun Resort, one of the first hotels in Cancun, in December 2017, the company engaged Newlink for a 22-month communications campaign.

Hotels 60

Hotels Branding Brand Groups 60

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

5W PR

SEPTEMBER 13, 2024

Hospitality PR revolves around crafting and sharing compelling stories about hotels, restaurants, and other hospitality businesses. Understanding the Role of Media The media, whether it’s print, broadcast, or digital, significantly influences consumer behavior. Use VR and AR to create immersive experiences for potential guests.

Media 78

Media Hotels Reputation Crisis Management 78

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We support hotels from very early stage of pre-opening, which requires high level of knowledge and experiences. We are one of very few agencies to offer this service.

Marketing 107

Marketing Newspapers Print Corporate 107

Landis PR

JULY 11, 2022

In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), I bought into that idea and set up influencer agreements with everyone from the Property Brothers to hotel reviewers and tech gurus. Especially in consumer-packaged goods and significant launches.

Marketing 59

Marketing Hotels Social Media Consumer 59

Waxing UnLyrical

OCTOBER 18, 2011

The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. ” In fact, the most impressive piece of social media work I have seen in Malta has come from Island Hotels Group (not a client I must add). These types of developments are always contentious.

Guidelines 63

Guidelines Hotels Facebook Groups 63

5W PR

MARCH 21, 2017

Just a few of the amazing launches and news unveiled by our client partners this year at Expo West: Gaea has been changing how consumers define “authenticity” and “traceability” since they’ve entered the U.S. Dara Busch, EVP of Consumer Practice and Elizabeth Minton, VP of New Business Development). market from Greece.

Hotels 90

Hotels Trends Energy Consumer 90

Prohibition

AUGUST 23, 2022

After the firms’ sales plummeted during the pandemic, this campaign sought to reach a new generation of consumers by positioning actress Zendaya at the forefront of the activation – to help target a younger audience. BMW’s star-studded EV campaign. Goop x Baby2Baby. A great example of a strong stunt leading a campaign.

Hotels 62

Hotels B2C Fashion Trends 62

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

Bianchi Biz Blog

OCTOBER 19, 2023

The show is on track to surpass CES 2023 exhibit space, with global companies debuting innovation that will solve our most pressing global challenges,” said Gary Shapiro, president and CEO at Consumer Technology Association (CTA). “… CES 2024 will shine a light on tech innovation that will change our world for the better.”

Automotive 87

Automotive Mobile Software Technology 87

Solo PR Pro

SEPTEMBER 21, 2021

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91

Meeting Retail Groups Hotels 91

The Hoffman Agency

NOVEMBER 12, 2020

In every restaurant, bar, museum, hotel room I visited in Milan, Torino or Aoste, QR codes were stuck onto everything, from tables to chairs to shop windows, lifts and on the back of every possible device. QR codes everywhere. Further research reinforces this shift.

System 74

System Mobile Hotels Retail 74

5W PR

NOVEMBER 21, 2023

Kayak Travel enthusiasts can rejoice with the Kayak plugin, designed to facilitate flight and hotel bookings and provide travel recommendations. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin. Choose a skill level, and the game begins, promising a pleasant and challenging experience.

Travel 78

Travel Hotels Infographics YouTube 78

Shift Communications

OCTOBER 5, 2015

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy , you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy. Consumers choose convenience above all else.

Mobile 60

Mobile Company Hotels Analytics 60

PR in High Definition

JUNE 27, 2017

Over the past three years, virtual reality (VR) has evolved from a lab experiment to a platform for the media and consumers to engage with. So, if you want to start experimenting with VR content you should first think about how people are already consuming it. And that’s not necessarily the right format for all brands. Not yet, anyway.

Branding 63

Branding Brand Hotels Storytelling 63

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. In fact, influencer marketing has been hot for a while now.

Instagram 122

Instagram Branding Brand Local 122

Landis PR

JULY 29, 2024

Communications, media and PR market in San Francisco The thriving communications agency marketplace is very segmented in Northern California. Many agencies or small consultancies specialize in narrow market segments such as tech or life sciences. Work with agencies that understand the paid AND pay-to-play universe.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Bianchi Biz Blog

JUNE 15, 2023

More Information Visit naias.com for the most up-to-date show details, including press conference schedules, show times, tickets prices, hotel information and other details. Fireside chats and themed panels hosted by industry journalists are also being scheduled on the main show floor and nearby designated ballrooms.

Automotive 77

Automotive Mobile Technology Transportation 77

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bad Pitch Blog

JANUARY 31, 2010

NABJ @royaletee @prblog Check out The #UnAgency Approach from Atlanta Based Agency ~ Press Release: [link] " - TWS The UnAgency (@twsprfirm) How do I hate thee? 1) Push Value Links: You consume media in some capacity every day. As we approach Valentine’s Day, I do not have a heart on for this pitch from @twsprfirm.

Twitter 46

Twitter Pitching Hotels Guidelines 46

Prohibition

AUGUST 9, 2017

As a specialist PR and social media agency, integrated PR campaigns are our thing – so it was great for our expertise to be recognised at this year’s awards. Related Posts Prohibition Scoops Best PR Agency at Prolific North Awards 90 Spring is here, kind of and it has definitely sprung for us here at Prohibition HQ.

Communications 48

Communications Radio Print Hotels 48