5W PR

JANUARY 12, 2025

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. What is Clean Beauty?

Consumer 78

Consumer Chemicals Marketing Ethics 78

5W PR

NOVEMBER 18, 2024

5WPR recently sat down with celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise, for a candid conversation on the PR and beauty industry. Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. You can read the full interview here.

Industry 78

Industry Education Community Trends 78

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Build relationships with journalists and influencers in the same industry to secure media coverage. Participate in industry events and collaborate with complementary brands to increase visibility.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. This can provide a steady stream of revenue and encourage reader loyalty.

Industry 78

Industry Apparel Print Marketing 78

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

5W PR

FEBRUARY 26, 2025

Public relations in the supplement industry faces a defining challenge: making health and wellness products available to everyone who needs them. The supplement industry’s current $140 billion market value presents massive opportunities for companies willing to prioritize accessibility through strategic PR campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. You don’t want to drag tech journalists too deep into the weeds; that’s what industry analysts like Gartner are for. Did I miss any interesting PR office lingo?

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

JANUARY 3, 2025

The beauty industry, once a bastion of narrow beauty standards, is undergoing a profound transformation. Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. They can spot inauthenticity from a mile away.

Marketing 78

Marketing Consumer Storytelling Advertising 78

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. According to FDA data, the dietary supplement industry continues to grow, with over 50,000 products on the market as of 2022. This includes third-party seller sites and affiliate marketing programs.

Publicity 78

Publicity Guidelines Education Consumer 78

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Agility PR Solutions

FEBRUARY 16, 2022

During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. The post Fast food industry serves up decent brand intimacy—which brands lead? Brand intimacy performance has […].

Industry 146

Industry Brand Branding Crisis 146

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.

Marketing 370

Marketing Tools Strategy Consumer 370

5W PR

JANUARY 6, 2025

The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies.

Transportation 78

Transportation Brand Branding Chemicals 78

5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Brand 78

Brand Branding Agriculture Chemicals 78

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. For the PR industry, this all spells opportunity.

Radio 83

Radio Sports Marketing Local 83

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. shelves, capturing consumer attention is challenging. At 5W, we’ve helped clients harness this demand, driving awareness through strategic PR efforts that resonate with American consumers’ appetite for innovative, high-quality skincare.

Brand 78

Brand Branding Communications Marketing 78

5W PR

DECEMBER 24, 2024

The global shift towards sustainability has permeated every industry, including the alcohol sector. As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. Consumers are increasingly demanding transparency in supply chains.

Brand 78

Brand Branding Marketing Energy 78

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. Emotional Connection Through Storytelling Authenticity allows brands to connect with consumers on an emotional level.

Marketing 78

Marketing Ethics Consumer Advertising 78

5W PR

NOVEMBER 4, 2024

Following cautious optimism and recent growth, the industry is evolving with trends that promise to shape its future. Positioning Firms as Thought Leaders In fast-evolving sectors like AI, cybersecurity, healthcare, and fintech, a dedicated agency partner helps VCs become the go-to voices on these critical topics.

Trends 88

Trends Healthcare Reputation Financial 88

5W PR

NOVEMBER 22, 2024

The beauty industry, once a monolithic landscape dominated by a singular, often unattainable ideal of beauty, is undergoing a profound transformation. The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds.

Marketing 78

Marketing Consumer Ethics Industry 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The talent market in many industries is tighter than ever. Brand purpose has real purpose. How many “Great Resignation” stories did we see in 2021?

Trends 385

Trends Employee Viral Advertising 385

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging.

Trends 95

Trends Brand Branding Publicity 95

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. This transparency helps consumers understand the extensive safety protocols protecting their children.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The minimalist approach to makeup and hair care has gained traction as consumers prioritize healthy, glowing skin and effortlessly styled hair.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

MAY 19, 2017

Amanda Bialek is a veteran in PR, with over 10 years of experience with clients in a variety of industries. A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. How can brands keep up?

Consumer 226

Consumer Trends Agency Pitching 226

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. influencing how states and potentially federal agencies approach the regulation of user data and privacy on social media.

Social Media 105

Social Media Privacy Brand Branding 105

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry. Dates: March 19, 2020. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329