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Building Emotional Connections with Consumers Through CPG Marketing

Ronn Torossian

In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions.

Consumer 195
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The Role of Sustainability in CPG Marketing Campaigns

Ronn Torossian

Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing.

Marketing 195
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The Role of Storytelling in Cannabis Marketing Campaigns

Ronn Torossian

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. It helps brands communicate their values, educate consumers, and build trust. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable.

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Clean Beauty Marketing: Navigating Regulations and Consumer Expectations

5W PR

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. What is Clean Beauty?

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Beauty Marketing Trends Grabbing Consumer Attention on TikTok

5W PR

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78
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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Any good PR person knows that consumer publications have long lead times and are often tricky to crack.

Agency 310
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The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.