5W PR

MAY 8, 2023

The current global economic landscape has presented many challenges for businesses including rising costs of raw materials, labor, transportation, and other operational expenses. This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases.

Consumer 88

Consumer Communications How To Transportation 88

5W PR

MARCH 13, 2024

Offers Everyone enjoys a good deal, especially when it comes to package deals that include accommodation, activities, and transportation. Special offers tied to seasonal trends or specific occasions can create a sense of excitement and urgency for consumers.

Travel 78

Travel Consumer Strategy Transportation 78

5W PR

JANUARY 10, 2020

Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. Their products will transport you out of your living room and into the content you’re enjoying. The event features over 250 conference sessions, as well as a showcase with more than 4,500 exhibiting companies. Office Essentials.

Transportation 136

Transportation System Mobile Consumer 136

Cision

JULY 13, 2016

From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. We’re continuing to grow that library of content and it’s been really fun and exciting. the asset for future use.

Print 120

Print Tourism Transportation Film 120

Stephen Waddington

MAY 9, 2020

Consumers have access to the same media and channels. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. The Bigger Picture is a photographic and video agency in the North East of England. They can both create their own content and answer back. Here's the issue.

Brand 157

Brand Branding Travel Crisis 157

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more.

YouTube 95

YouTube Marketing Local Chemicals 95

Bianchi Biz Blog

MARCH 30, 2023

As a specialized PR agency for a number of automotive suppliers providing electric vehicle components and systems, we’ve curated and compiled the following list of some of the YouTube channels you might find most helpful. Who has time to watch them all? Typical Length: Average 15 minutes Frequency: Every Tuesday and Thursday Electrek.co

YouTube 83

YouTube Mobile Automotive Transportation 83

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100

5W PR

SEPTEMBER 8, 2019

Marketing to consumers is challenging, that goes without saying. Now, brands have even less time and space to work with when it comes to connecting with consumers. Other users may utilize public transportation to get to and from their place of work each day. Not sure where to start in understanding consumer behavior?

Transportation 74

Transportation Advertising Advertising Consumer 74

5W PR

JULY 12, 2023

This way they can cater to the evolving preferences of consumers. By subscribing, consumers can have their favorite beverages delivered directly to their doorstep on a regular basis. Data and Insights Subscription services offer valuable data and consumer insights. Offering subscriptions provides convenience to customers.

Brand 78

Brand Branding Transportation Consumer 78

5W PR

APRIL 19, 2023

The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. The Americans with Disabilities Act (ADA) was signed into law in 1990.

Internal 88

Internal International Transportation Employee 88

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Sword and the Script

JUNE 18, 2019

46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”. 46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”.

Employee 154

Employee Print Writing Survey 154

Bianchi Biz Blog

OCTOBER 28, 2021

So, as in past years, there are few shows that offer better potential for international media coverage, given a compelling story, the right PR approaches and an experienced PR agency partner. But early indication looks to be positive, especially for automotive and mobility companies. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Podcasts, music streaming, and audiobooks transport people to sonic landscapes, weaving emotions and narratives through the magic of sound.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

AUGUST 22, 2018

I entered things like “Communication firms in Boston,” “PR agencies in Boston,” and found a lot. Where exactly in Boston they were located (I don’t have a car, so I needed something that was easily accessible by public transportation). These two areas are piquing my interest and offer challenges that you don’t see with consumer PR.

International 68

International Internal Transportation B2B 68

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. These can all be learning experiences with great takeaways.

Automotive 107

Automotive Mobile Technology Resources 107

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Buzzstream

JANUARY 15, 2025

So what was interesting to me, though, is it kind of sounds like, you know, you’re using agency tactics are kind of like agency mindset for these sites, but they’re kind of owned and operated by you guys. Do you view it as an agency? Is that kind of the right way to look at it? Chris Lewis: Exactly. Vince: Yeah.

Viral 62

Viral Digital PR Pitching Data 62

Prakkypedia

DECEMBER 13, 2017

There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. I was one of the consumers who bought a block to see what it would taste like. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Again, it was all about the chatter.

Twitter 71

Twitter Transportation Advertising Advertising 71

Konnect Agency

AUGUST 17, 2023

In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market. Tesla’s innovative automotive technology and focus on sustainability have redefined how transportation is perceived. Lesson Two- Successful Branding is Innovative.

Brand 52

Brand Branding Retail Automotive 52

Bianchi Biz Blog

AUGUST 15, 2024

Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … along with strong interest in AI, dynamic and sustainable innovations, Intelligent Transportation Systems (ITS) and the ongoing progression of ADAS technology.

Automotive 100

Automotive Mobile Interviews Resources 100

Shift Communications

FEBRUARY 25, 2016

Although this point may seem obvious, by the time your readers have finished consuming your content, they may have generated their own takeaways that stray from the central message you intended to communicate. Would your reader find value in your piece if he or she were to only consume your conclusion? We covered 99.5%

Writing 60

Writing Transportation Consumer Travel 60

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Bianchi Biz Blog

OCTOBER 19, 2023

The show is on track to surpass CES 2023 exhibit space, with global companies debuting innovation that will solve our most pressing global challenges,” said Gary Shapiro, president and CEO at Consumer Technology Association (CTA). “… CES 2024 will shine a light on tech innovation that will change our world for the better.”

Automotive 87

Automotive Mobile Software Technology 87

Bianchi Biz Blog

JUNE 15, 2023

This executive two-day symposium will address the changing world of mobility and transportation and feature C-level keynotes from the world’s leading automakers, with the trends and issues facing today’s ever-changing automotive industry being discussed. Author: Jim Bianchi Jim is president and founder of Bianchi PR.

Automotive 77

Automotive Mobile Technology Transportation 77

Mark My Words

AUGUST 2, 2022

But there were calls on Monday to ensure that the inevitable spike in interest, and funding, also cascades down to grassroots level, including making sure that women’s teams don’t continue to be lumped with unsociable pitch hours or remote places with poor access to public transport. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Interviews 76

The Hoffman Agency

DECEMBER 22, 2023

Amid global turbulence, these markets continue to offer immense opportunities for tech companies, with sizable populations and a rising middle class driving increased consumer demand for technology products and services. Asia is a diverse region with distinct cultural nuances, consumer preferences, and business practices.

Government 36

Government Local Technology Transportation 36

Beyond PR

SEPTEMBER 28, 2016

These new beats aim to meet the needs of today’s news consumers, spanning a variety of topics audiences care about. While WAMU had previously split up DC news coverage by geography, it’s now looking to focus more on race and ethnicity, transportation and development, education and inequality, and culture. This isn’t always easy.

Transportation 40

Transportation Education Banking Radio 40

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. Many agencies have trouble integrating this kind of reactive PR and newsjacking into their workflow. Is this time-consuming? It is insane.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JUNE 5, 2024

To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. If consumers forget what your logo looks like, your business may need better branding. Plus, it’s not just a flashy post designed to get links.

Digital PR 62

Digital PR Examples Strategy Survey 62

Flatiron Communications

APRIL 15, 2015

It was there we first saw the two-wheeled gyroscopically-balanced upright, personal transportation device. Dean Kamen, on the other hand, wanted to go the direct-to-consumer route with a splashy launch in New York’s Bryant Park and an appearance on “Good Morning America.” It was then called “Flywheel.”

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Buzzstream

MARCH 18, 2025

Government agencies or organizations often dominate this kind of SERP, not leaving much room for other brands. While BLS.gov and the Bureau of Transportation Statistics are ranking, they arent dominating the SERP. In our trucking industry example, a Google search showed me BLS data about the truck transportation industry.:

Transportation 62

Transportation How To Survey Data 62

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. Can Your Company Afford a PR Agency?

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. Transportation venture capitalist and former executive director of Stanford University’s automotive research program Reilly Brennan said: “After I spent a few days at CES, I can now say it has become the definitive U.S.

Automotive 81

Automotive Transportation Technology System 81